Local Businesses

Customer Service can be fun!

How to Make Customer Service Fun for Customers and Employees

Customer Retention, Entrepreneurship, Local Businesses, Marketing, Small Business /

Stellar customer service, without exception, remains a pivotal component of a company’s success. And, behind every successful company are your resilient and blissful front liners, also known as, customer service representatives. However, if they are not happy with the environment, they could be inconsistent, which is not good for your company. According to the neuroscientists cited in an article […]

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SEO 2016 Predictions from the Austin SEO Meetup

SEO 2016 Predictions

Inbound Marketing, Local Businesses, Marketing, Mobile, SEO / Search Engine Optimization, Small Business, Social Media /

Last week I had the pleasure of moderating a discussion for the Austin SEO Meetup. At that discussion, our focus was on uncovering what we expect to change next year — basically, an SEO 2016 Predictions session. The event took place at Orange CoWorking in south Austin. Thanks to owner Shelley Delayne for hosting the event. Orange is

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Not that Kind of Funnel

Calculating ROI & Other Metrics for Social (Salon) Sales

Analytics, Blogging, Content Marketing, Inbound Marketing, Local Businesses, Marketing, Small Business, Social Media /

Previously, we talked about how, and even if, you can calculate ROI for your small and medium business social media and content marketing efforts. We discussed how it’s been a long time coming and that there are a lot of fine minds working on it. They’re developing best practices and tools for culling, tracking, and

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Should a small business bother with social media or not?

Should Your Small Business Bother With Social Media?

Content Marketing, Inbound Marketing, Local Businesses, Marketing, Small Business, Social Media /

Sure, you’ve missed out on some stuff, but it’s still early days. With social media, the pace of change has been breathtaking. But with the increasing adoption of mobile, devices, and smartphones; virtual reality; augmented reality; artificial intelligence; tectonic shifts in social norms around things like the sharing economy and creative class; Millennials displacing Boomers

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Free Marketing Tactics To Promote Your Business

16 Free Marketing Tactics For Promoting Your Business

Blogging, Content Marketing, Entrepreneurship, Inbound Marketing, Local Businesses, Marketing, SEO / Search Engine Optimization, Small Business, Social Media /

With all the talk about bootstrapping and growthhacking, it has become clear that more of us want to self-fund our businesses at least in the early stages of building them out. In the old days, you mostly had to pay to advertise for any marketing benefits to come your way. Today, though, we have a

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Local Business and SEO

How Local Businesses Can Improve Their SEO

Local Businesses, Marketing, Mobile, SEO / Search Engine Optimization, Small Business, Social Media /

Today we offer you a guest post from tech writer Owen Andrew, covering off some ideas for improving SEO if you are a small local business. You can find Owen on Twitter @OwenAndrew7. As mobile browsing volume continues to rise and overtake desktop search, mobile SEO becomes more and more vital to businesses. And it turns

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Facebook Business Page Filters

The Most Annoying Facebook Business Page Habits

Content Marketing, Inbound Marketing, Local Businesses, Marketing, Small Business, Social Media /

Every now and then I’m allowed to have ‘fun’ at the office. Typically, this fun is forced upon me in the form of videos vaguely related to the social media job at hand. One such bit of fun was actually enjoyable! The video below talks about Facebook fatigue and your friends, and is a pretty

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SCORE Content Marketing Training on Social Media

Grow Your Business With Social Media and Content Marketing [SlideShow]

Content Marketing, Inbound Marketing, Lead Generation, Local Businesses, Marketing, Small Business, Social Media, Training /

Thank you to everyone who attended the social media training yesterday at the SCORE-Austin offices. As one of three components underneath SCORE’s local content marketing workshop series, this session took a deep dive into the following topics: What is social media Why use social media for marketing What are the types of social media available

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Tommy Landry Presents Local Search Engine Optimization Basics at LocalU Austin

Local Search Engine Optimization Basics [Slideshow]

Local Businesses, SEO / Search Engine Optimization, Small Business, Social Media, Training /

This week I was honored to take part in the Austin edition of LocalU, a traveling series of training seminars that teaches small businesses how to market themselves online in their locale. If you are unfamiliar with LocalU, take time to review their website. They cover all of the key topics you might want to

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