Local Businesses - Page 5 of 7 -

Repurcussions of User Reviews on the Market

Understanding Fake Reviews and Their Repercussions on the Market

Customer Retention, Local Businesses, Marketing, Small Business, Social Media / Megan Arevalo

During the last couple of years, the popularity and impact of online reviews have grown considerably. This is quite understandable, given the fact that 68% of millennials trust online reviews more than they trust traditional television advertisements. However, this great increase in popularity has encouraged multiple business owners to purchase fake positive reviews. In the […]

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Brainstorming Blog Post Ideas for Niche SMB and Sparky

Blog Post Ideas for Niche SMB: What I Told my Buddy Sparky

Blogging, Content Marketing, Inbound Marketing, Local Businesses, Marketing, SEO / Search Engine Optimization, Small Business, Social Media / Suzanne Hoenig

In last week’s cliffhanger, my buddy Sparky, the erstwhile electrical contractor / data-comm-installer / cabling tech, challenged me to hit him with my best shot. My best shot, that is, in terms of content marketing. Eyes on the prize, people. How Do You Come Up with Blog Post Ideas for Any Business? Especially for Obscure, Niche, Non-Glam,

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B2B and B2C: data comm and electrical contractors: brainstorming blog topics

Brainstorming B2C and B2B Blog Topics for SMB: Electrical and Data Contractors

Blogging, Content Marketing, Inbound Marketing, Local Businesses, Marketing, SEO / Search Engine Optimization, Small Business, Social Media / Suzanne Hoenig

In our recent 2016 Content Marketing: Back to the Basics post, we riffed on at least thirty dozen questions which you can ask yourself — and your team, your partners, your clients, your friends, your mammy, your pappy, and your dog — and which you can answer in the form of a blog post. Those are great

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But, What Should I Blog About? 2016 SMB Content Marketing Back to Basics

Blogging, Content Marketing, Inbound Marketing, Local Businesses, Marketing, SEO / Search Engine Optimization, Small Business / Suzanne Hoenig

I hear this so often: “Okay, I get it. I’m supposed to write a blog. My SEO guy told me to do it. Something about page rank or search engines or whatever, dude. Fine. I’ll blog. But just what exactly do I blog about?” When I hear this from clients and prospects, they don’t sound

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Small and Medium Businesses: How to Sell on Instagram

How to Sell on Instagram for SMBs: 2016 Social Media Series

Content Marketing, Inbound Marketing, Local Businesses, Marketing, Small Business, Social Media / Suzanne Hoenig

We’re back we’re going to explore the wonderful world of selling on Instagram. Sales in the Land of Instagram First, let’s define terms. I think words matter. We can all go further, together, when we take a moment to find a common starting point when we’re talking about sales or social selling — or anything

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How to Configure a Small Business Facebook Page

Content Marketing, Inbound Marketing, Local Businesses, Marketing, Small Business, Social Media, Training / Suzanne Hoenig

This is for all of you late bloomers, wall flowers, hangers-on, lurkers, and sane people who’ve rightly been avoiding the juggernaut that is Facebook. Those who haven’t considered a Facebook page until now. This is for all of you still recovering from the economic downturn. For those of you whom are bootstrapping your own small business,

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Make Your Own Small Business Facebook Page

It’s 2016: Let’s Get Started with Facebook Marketing

Content Marketing, Inbound Marketing, Local Businesses, Marketing, SEO / Search Engine Optimization, Small Business, Social Media / Suzanne Hoenig

To All the Facebook Pages I’ve Loved Before I can’t remember how many Facebook pages I’ve set up and administered by this point. It’s not countless; I just don’t care to count it. I’m still listed as an admin on a few client accounts and receive those page notifications. I thought it was reasonable to

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2016 Small Business Content Marketing To-Do: Claim Your Facebook Page

Content Marketing, Inbound Marketing, Local Businesses, SEO / Search Engine Optimization, Small Business, Social Media / Suzanne Hoenig

It’s 2016 and we’ve been getting back to the basics in content marketing. It’s like getting back to the basics of love, but we all know that means a road trip to Luckenbach, Texas. Today’s post is for those hold-outs–and those who love them–who don’t have a Facebook page for their business yet. If you

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Top 12 Lame Excuses For Not Doing SEO

Entrepreneurship, Inbound Marketing, Local Businesses, Marketing, SEO / Search Engine Optimization, Small Business / Tommy Landry

As the head of Business Development for my company, Return On Now, I have the opportunity to interact with prospects and customers on a daily basis. Search Engine Optimization (SEO) is one of the primary services we offer. Most prospects come to us via referral, and as such, they already understand why they should be

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Social Media--It's All Connected. Never Too Niche.

Is Your Small Business Niche a Fit for Social Media?

Blogging, Content Marketing, Entrepreneurship, Inbound Marketing, Local Businesses, Marketing, Search Engine Marketing, SEO / Search Engine Optimization, Small Business, Social Media / Suzanne Hoenig

I’m feeling word-nerdy today, kids. So, let’s clarify some notions upfront before we get to your small business niche. In my very first post within this hallowed domain, we talked about how not everybody has to have or “do” social media. I encourage you to keep that in mind for today’s discussion. Let’s Just Define

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