Lead Generation

How to optimize ecommerce conversion rates using the right lead generation funnel

How to Optimize eCommerce Conversion Rates with the Right Lead Generation Funnel

Ecommerce has been on the upswing for several years now, boosted even further by the Covid-19 restrictions on brick and mortar businesses. Many of us were forced to stay home all day, every day. Even avoiding trips to the grocery store. Meanwhile, online stores because a must for people across the country. Now that Covid-19 […]

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Why SEO Matters - Why Search Engine Optimization Matters

Why SEO Matters, and Why It Should Be Your Top Digital Strategy

Search Engine Optimization (SEO) is a great marketing tool for online businesses. Many businesses online use this tool to their advantage. These companies already understand why SEO matters. But, not all of them prioritize SEO. Let’s explore some of the main reasons why SEO should take the front seat among  your business marketing strategies. First,

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How to Combine SEO and Email Marketing in B2B

How to Combine SEO and Email Marketing in B2B

We are nearly halfway through 2022. As of now, we can already observe some new trends in B2B marketing that have emerged and are here to stay. Search engine optimization (SEO) has long been a key strategy for supporting traffic and overall business growth. It remains a top priority for any business with an online

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5 Solid Digital Marketing Skills to Amplify your Conversion Rates

5 Solid Digital Marketing Skills to Amplify your Conversion Rates

Digital Marketing is the first thing that comes to mind when we think about marketing or advertising of any product or service. Almost every business owner is trying to create an online presence for his or her business. There are several digital marketing tools available in the market that can boost your sales and profits.

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8 Ways eCommerce Websites Can Use Coupon Codes to Increase ROI: Share coupons on your ecommerce product page

8 Ways eCommerce Websites Can Use Coupon Codes to Increase ROI

Do coupon codes really increase conversion rates on eCommerce websites? The answer is a resounding “Yes.” When people land on your eCommerce website, you only have a few seconds to capture their attention. Coupons are a great way to do so. Coupons will help you build brand awareness, increase customer satisfaction, and generate loyalty. Best

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Video Marketing Strategies

Video Marketing: 5 Easy-to-Follow Strategies

When you start a new business, you’ll need to invest in your marketing strategy. This is how you can ensure you align with what’s currently working in the market. Therefore, research what your competitors are doing and what your customers engage with. Doing this will give you relevant information to inform your marketing strategy.  Video

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How to Boost Engagement Using Interactive vs Static Content

How to Boost Engagement Using Interactive vs Static Content

According to recent research, “71% of small-to-mid-sized businesses use social media to market themselves, and of those who do so, 52% post at least daily.” With this many businesses using social media, there’s no shortage of content on these platforms. And that means there’s fierce competition for your target audience’s eyes and engagement. As such,

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How to do SEO for Multi-Location Businesses

What’s the Best SEO Strategy for Multi-Location Businesses?

If your business has multiple physical locations, you may find yourself overwhelmed with how to manage the Local SEO (Search Engine Optimization) for all of them. Unlike a single-location company where you have the simple option of channeling all your SEO strategies to one location, you will have to adjust your approach if you have

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Push Notifications: What They Are And How They Boost Conversions

Push Notifications: What They Are And How They Boost Conversions

Push notifications are a style of clickable pop-up messages that applications or browsers send to users on a device or via the browser itself. Users might receive these message at any time. Some notifications may come while users are in app or on a website. Other notifications may come while the app/website is closed. For

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How to Engage Customers Through the Gaming Market

How to Engage Customers Through the Gaming Market

The gaming industry is blossoming. During the pandemic, 227 million Americans played video games regularly. Players from all generations flocking to games like Super Mario Bros and Call of Duty. In fact, gaming is now bigger than the TV and music industries combined. As digital technology allows players to download their favorite games without leaving

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