Nowadays, marketing your brand on social media is a no-brainer. The potential is huge, as millions of your potential customers are logging onto social media portals on a daily basis. Top platforms like Instagram, Facebook, Twitter and Snapchat receive the majority of the social media traffic. Therefore, you need to ensure there is brand consistency […]
Social Media Tips to Improve Brand Consistency Read More »
Selecting high performing search terms are one of the most important aspects of running paid search campaigns. Often, your branded keywords are where you end up with the lowest CPC and highest CTR. However, many advertisers are skeptical about this practice because they already appear first in organic search listings. Understanding Branded Terms Branded terms
Defending Your Territory: The Need to Bid on Your Brand Terms Read More »
Modern companies invest enormous budgets into marketing these days. Marketers are struggling to create better and more amusing content than their competitors, all while hoping they can show tangible results for their efforts. To show results, you need to have conversions. And in that capacity, success all comes down to success of your landing pages.
10 Landing Page Mistakes You Should Never Make Read More »
For software-as-a-service (SaaS) products, Google AdWords can often seem like a dream come true. You can advertise the exact keywords that your perfect customers use when they’re looking for the very solution that your software provides. You don’t even have to ask designers for ads. You can just write up some text ads, and the
Google AdWords for SaaS: What You Should Consider Read More »
The latest research shows that your company profits most when your SEO and PPC teams work together. Are you sure that is happening? Is your PPC campaign generating profits, or is it just another expense for your company? Have you locally optimized your campaign for mobile devices? Today we will find out how to can
Management of SEO or PPC: Why Not Both? Read More »
Nowadays, you’d be hard pressed to find a person who does not have a social media account. Everyone and anyone uses Facebook and other networks to connect with friends and family, and for entertainment. It is absolutely clear that the impact of social media on business has been growing for quite some time. The reason
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Blogging is one of the most successful marketing tools available. It can attract new consumers in many ways, helping companies to increase revenue. That’s exactly why two-thirds of companies claim that their crucial marketing goal is to generate traffic and leads. However, with millions of blogs live worldwide, it is becoming more difficult to attract
8 Ways to Turn Your Business Blog into a Lead Magnet Read More »
Do you want your brand to be the first thing that pops into someone’s mind when they think of the services or products you offer? Of course you do. You want potential customers to become customers, and for customers to stay that way. But most of all, you want your business to grow and prosper.
How to Improve Demand and Lead Generation with Content Syndication Read More »
Want to know what turns a website visitor into a product buyer? There are many facets to selling online, especially if you use a sales funnel. Here you will discover all you need to know to start converting web visitors into buyers. You do it by managing their expectations, gaining their confidence, and getting them
How to Convert Your Website Visitors into Buyers Read More »
We can all agree that the main purpose of a successful landing page is to increase your conversion rate and make your visitors choose you and your product/service over everybody else’s. But how exactly do you do that? To make your landing page really work for you, you need to take into account a multitude
How to Create High Quality Landing Pages that Convert Read More »
