The goal of search engine optimization (SEO) is not just to increase site traffic or improve your visibility in search engines. Those are the stepping-stones to improve real, revenue-driving conversions, as well as to encourage existing consumers to come back to your brand time and time again. Understanding how SEO connects to real-world business can reduce […]
How to Improve Your Conversion Rate Using SEO Read More »
As the head of Business Development for my company, Return On Now, I have the opportunity to interact with prospects and customers on a daily basis. Search Engine Optimization (SEO) is one of the primary services we offer. Most prospects come to us via referral, and as such, they already understand why they should be
Top 12 Lame Excuses For Not Doing SEO Read More »
I’m feeling word-nerdy today, kids. So, let’s clarify some notions upfront before we get to your small business niche. In my very first post within this hallowed domain, we talked about how not everybody has to have or “do” social media. I encourage you to keep that in mind for today’s discussion. Let’s Just Define
Is Your Small Business Niche a Fit for Social Media? Read More »
Fa la la la, la la, la la. Whether you celebrate Krampus or Kringle, Festivus or Feliz Navidad, Kwanzaa, Hanukkah, Solstice or Star Wars, we’re in the thick of the hap-hap-happiest time of year, you guys. Soon enough, we’ll see the fireworks sparking off in Sydney and not long after, that great big ball will
Social Media and Content Marketing Predictions for 2016 [Expert Roundup] Read More »
Last week I had the pleasure of moderating a discussion for the Austin SEO Meetup. At that discussion, our focus was on uncovering what we expect to change next year — basically, an SEO 2016 Predictions session. The event took place at Orange CoWorking in south Austin. Thanks to owner Shelley Delayne for hosting the event. Orange is
SEO 2016 Predictions Read More »
People will always take their business to a trusted merchant. This is how it was in the days of old and this is the way it works in the super-modern online market today. The savvy online marketer operating with the testy online shopper can improve this trust by building the authority of his or her
10 Ways to Build Website Authority Using Social Media Read More »
We’ve talked before about social media contests, particularly the hashtag contest: to generate momentum for your brand’s social properties to raise engagement with your brand to develop relationships with your would-be brand advocates Now, let’s talk about contests that do more. Contests that bring in some of that good good, that UGC. UGC stands for User-Generated
Engage Your Audience with Social Media Contests Read More »
Whether you want to increase awareness about your brand, product or service or reach out to new customers, your business goals should motivate how you use Facebook. Some B2B marketers believe that running a few ads will be enough to meet these goals. But the truth is, it comes down to good, old-fashioned strategy. Do
How to Link Facebook Posts to Business Outcomes Read More »
TL;DR (Too Long; Didn’t Read) Post Highlights Brands should see social customer service not just as a responsibility and a privilege, but for the opportunity it represents. 4 brand opportunities for customer service on social media: Resolve and Defuse Answer Questions and Comments Monitor and Thank Active Listening and Outreach Recently we talked about how
Serve Your Customers Socially, Even in Messy Situations Read More »
TL;DR (Too Long; Didn’t Read) Is it okay to duplicate content in the social media echo chamber? Yes. It’s okay to add your two cents. It lets us know how you think. It helps your tribe find you. (It’s not okay to plagiarize.) Just because several somebodies have already spoken on “it,” whatever that is, doesn’t mean
On Social Media Guilt, Overwhelm, and Being a Content Copy Cat Read More »
