In last week’s cliffhanger, my buddy Sparky, the erstwhile electrical contractor / data-comm-installer / cabling tech, challenged me to hit him with my best shot. My best shot, that is, in terms of content marketing. Eyes on the prize, people. How Do You Come Up with Blog Post Ideas for Any Business? Especially for Obscure, Niche, Non-Glam, […]
Blog Post Ideas for Niche SMB: What I Told my Buddy Sparky Read More »
In our recent 2016 Content Marketing: Back to the Basics post, we riffed on at least thirty dozen questions which you can ask yourself — and your team, your partners, your clients, your friends, your mammy, your pappy, and your dog — and which you can answer in the form of a blog post. Those are great
Brainstorming B2C and B2B Blog Topics for SMB: Electrical and Data Contractors Read More »
I hear this so often: “Okay, I get it. I’m supposed to write a blog. My SEO guy told me to do it. Something about page rank or search engines or whatever, dude. Fine. I’ll blog. But just what exactly do I blog about?” When I hear this from clients and prospects, they don’t sound
But, What Should I Blog About? 2016 SMB Content Marketing Back to Basics Read More »
Several months ago, we empaneled a group of communications professionals to tell us where to focus our content marketing time and treasure this year. Then we dove a little deeper into how small/medium businesses and nonprofits could apply all that internet marketing knowledge to their own endeavors. It’s been nagging at me for years now,
But, What Is Content Marketing? 2016 Back to Basics Series Read More »
We’re back we’re going to explore the wonderful world of selling on Instagram. Sales in the Land of Instagram First, let’s define terms. I think words matter. We can all go further, together, when we take a moment to find a common starting point when we’re talking about sales or social selling — or anything
How to Sell on Instagram for SMBs: 2016 Social Media Series Read More »
And now, the thrilling conclusion to our mini-series: The Visual Social Platforms: Which One Should Busy Small Biz Folk Be On Now. All You Need to Know Is in the Title — Because Facebook Imagine seeing that title on the worn spine of a paperback in a used bookstore before the turn of the century, if
2016 Social Media Series: Why Instagram? Because Facebook. Read More »
When it comes to using social media for your brand or to promote your work, there are multiple options out there. According to Pew Research, more than half of all online adults use at least two social media platforms. If you’re not sure where to start, it’s important to learn how each social media platform
Choosing the Right Social Channels for your Business Read More »
Hello and welcome back to the 2016 social media series for relative beginners to business social media. Today we turn our attention to LinkedIn Ads. Small biz, local biz, franchisees, every flavor of private consultant from estate planners to wedding planners, massage therapists to art therapists. “Social media is not for everybody” in the same
Learning about LinkedIn Ads: 2016 Social Media Series Read More »
This week, we continue our exploration of LinkedIn as a social media and content marketing platform for small businesses, contractors, nonprofits, private practices, Main Street and online storefronts, and all the little people who don’t staff an entire floor of HQ with marketing analysts. But we turn our attention to the LinkedIn Company Page now. We’re the
Your LinkedIn Company Page: 2016 Social Media Series Read More »
TL; DR Recap & links to what we’ve covered so far, namely, Facebook. Why we won’t be covering Twitter. For most “heartland” small businesses, non-profits, and private consultants, LinkedIn can be a valuable social media channel. You’ll need a personal profile before you can set up a business page, post to Pulse, or run ads. Quick
Tips for LinkedIn: 2016 Social Media Series Read More »
