Last year, I finally bit the bullet and purchased a full access pass to the South by Southwest (SXSW) Interactive Conference. As a local Austin resident, I had taken advantage of the SXSW Music Festival for years. Having made the leap from client side to Return On Now full time in early 2012, the time […]
SXSW Interactive Last Minute Tips for Noobs Read More »
Most of my more recent blog posts have been focused on specific internet marketing concepts, such as SEO, SEM, content marketing, social media, etc. However, if you have been reading my work since our earlier days, you already know that we started out covering a broader spectrum of business subjects. Today, I am taking a
The Secret to A Successful Business Concept Read More »
Earlier this week, my father shared an interesting story with me. It reminded me of a situation I face when potential clients approach Return On Now looking for “Cheap SEO” or “Affordable SEO”. My dad runs his own uniform company, selling to the oilfield and other industrial companies near the Gulf Coast. Given the up
Cheap SEO = Bad SEO Read More »
Enjoy the following guest post focused on how to promote a new e-commerce website, courtesy of professional internet marketer Alan Lucas. The views expressed in this post are those of the author and not necessarily that of Return On Now. Creating an e-commerce site can be one of the most profitable moves you could ever
7 Simple Ways to Market a New E-commerce Website Read More »
Do you market to your customers online as a primary source of demand and lead generation? All businesses are different. There are entire industries that can exist without a website or extended web presence. But for most of us, we HAVE to market to our customers online. That’s where they are, and where they want
How to Market to Your Customers Online … On THEIR Terms Read More »
We service clients of all sizes, from large enterprise down to small startups. For the bigger outfits, budget is rarely an issue. After all, when your marketing budget is set at 7-10% of an 8-figure revenue stream, it’s not a matter of whether to invest in search marketing, but with whom. On the other end
Affordable SEO: How Much Risk Are You Willing to Accept? Read More »
You can learn a lot from marketing and social media practitioners in virtually any industry. Today’s post focuses on how to use CRM data to better cross promote your products, services, and content (a.k.a. “Social Engagement”). Although our guest author, Vincent Clarke, uses this approach for a promotional products business, the key points are useful
Using CRM Data to Improve Social Engagement Read More »
Today at the South By Southwest Interactive Conference, I had the privilege of catching Tim Ferriss (author of The 4-Hour Workweek) present a session about Meta-Learning. What is that? Essentially, it is the idea of “accelerated learning for accelerated times.” We all know that the world is moving fast these days, blazingly fast in fact. This
Meta-Learning: Accelerated Learning For Accelerated Times Read More »
Coming out of the holiday season, it is a great time to reflect over how the past year went, what plans and aspirations are in process, and what the coming year has in store for us. Many of us encapsulate this as New Year’s resolutions. It is very refreshing to look at the next year
New Year, New Adventures Read More »
Today we offer you a guest post from Mike McVey of Search Marketing Services company Wisdek. He reviews some non-SEO items we all need to keep in mind when benchmarking web marketing success. When you own a website, you may be thinking of doing search engine optimization in order to make it more popular and
Maximizing Benefits From SEO: Why You Should Focus On More Than Just SEO Read More »
