Customer Retention

11 Dropshipping Pitfalls and How to Prevent Them

11 Dropshipping Pitfalls and How to Prevent Them

Dropshipping is one of the easiest ways to start an online business. To do so, you only need to launch an online store and connect with reliable suppliers and manufacturers. But even if dropshipping allows you to earn money within the comfort of your home, be sure you’re fully informed about all of the “ins […]

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How Startups Can Use Social Media to Understand Customer Needs

How Startups Can Use Social Media to Understand Customer Needs

Social media connects people with friends, families, and others who share similar interests. Using the wide range of social media services available, everyone can easily communicate and share information with each other. Brands have even begun to use these same platforms as marketing tools for engaging a larger number of people. Social media connects these

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Tips for B2B Lead Gen using Digital Marketing to Improve your Return On Investment ROI

Best B2B Lead Generation Tactics for your Digital Marketing Strategy

If you’re a B2B digital marketer, you’ve probably noticed that the possibilities for lead generation are almost infinite. From stalwart strategies like email marketing to novel techniques like social media platforms, it can be hard to know where to begin. In all fairness, some lead generation strategies work better than others. This is especially true

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Yes, you CAN start your own successful online business during the COVID-19 / Coronavirus Pandemic

How to Start a Successful Online Business During the COVID-19 Pandemic

Any budding entrepreneur is taking a leap of faith by launching a new business, regardless of whether or not the economy as a whole is strong at that time. And for good reason: 90% of new online businesses fail within their first four months of opening their operations. That’s a staggering statistic, and it almost

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Does your marketing strategy keep the customers in mind?

How to Determine If Your Marketing Strategy Is Built With the Customer in Mind

Sometimes, a company’s marketing strategy can stray a little bit from its mission. In an attempt to target as much of the market as possible, many companies end up forgetting about the customers that already make up their consumer base. In other situations, their marketing strategy may not have enough information about their customers. In

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How can Ecommerce Marketers Overcome Obstacles from the COVID-19 CoronaVirus Slowdown

What to Do if Your E-Commerce Business Is Sinking During COVID-19

The COVID-19 pandemic continues to impact the economy. While some states are beginning to push for businesses to reopen and for people to return to work, demand continues to flounder. Many e-commerce businesses are struggling. Demand for products may be down for on only an item or two if they’re lucky. For many, it’s down

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How Customer Reviews Impact Voice Search

How Customer Reviews Impact Voice Search

Most business owners and marketers alike understand the importance of Search Engine Optimization (SEO) and having a strategy in place to consistently improve it. Any business with a website or digital presence wants to appear at the top of the SERPs (Search Engine Results Pages), and there’s a good reason why. The first five organic

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Value of Data Analytics

Five Ways Effective Data Management Helps Boost Ecommerce Sales

E-Commerce is poised to continue growing, but it comes with certain challenges. How do successful E-Commerce Businesses stay ahead of their competition, which has never been tougher than today? Here is where data management for your business comes into play. A few simple tips and tricks can help businesses build a unique brand and draw

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Generate More Leads With Conversational Marketing

Generate More Leads With Conversational Marketing

Fresh leads are the lifeblood of every business. And yet, 61% of marketers cite lead generation as their top challenge. Nowadays, customers have an abundance of different options to choose from. You have to do your very best in order to attract and keep them. That’s why you have to update your marketing and lead

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How B2B Companies are Successfully Using Instagram for Marketing

5 Ways Big B2B Companies Use Instagram Marketing

Most B2B companies don’t prioritize Instagram as an important social media channel. Although 75% of B2B buyers use social media when making their purchase decision, marketers still believe that Instagram is a powerful marketing tool only for companies that target their customers directly. However, it’s high time to realize the power of Instagram marketing for

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