Social Media

Screenshot of Google's E-A-T Expertise Authority Trustworthiness section from Google Search Guidelines

Content Optimization: Beginner’s Guide to Google’s E-A-T Principle

EDITOR’S NOTE: This post is outdated. Please check out our updated overview of N-E-E-A-T-T for the latest model for valuing content in search and AI. Google has been using something called E-A-T to rate websites since it was first published in Google’s Search Quality Guidelines in 2014. Focused on three key elements — Expertise, Authoritativeness, […]

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User Generated Video Content For Marketing Success

Why User-Generated Video Content Will Position You for Marketing Success

User-generated content (UGC) is the perfect way for your customers to promote their memorable experiences with your product or service. Social media provides your business a unique opportunity to utilize UGC to boost brand awareness, grow and strengthen your community, and drive more sales. There are many reasons why UGC is a valuable asset to

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Will Clubhouse Kill Podcasting?

Will Clubhouse Kill Podcasting?

The Clubhouse app is new, exclusive, and invitation-only. Excellent marketing and the exclusivity of this app, combined with high-profile users like Elon Musk, have driven downloads to above 8 million in the year since its launch. With such a significant number of downloads, the developers must have high hopes that Clubhouse can outrun other social

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Why to Use Twitter Ads

Top 5 Reasons to Use Twitter Ads

Twitter can organically build a marketing presence for a brand. Twitter ads have tremendous power to influence the purchasing decision of customers. Imagine the power of using both organic and paid Twitter ads to help drive demand and awareness of your brand. Social media has completely changed us. Most people are on social media not

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