SEO: Why You Need A Content Strategy
There are many things that are part of SEO, but content strategy needs to be a core piece of a well-built, long-term plan.
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A Note on Authenticity and Social Media
Commentary on why you MUST be yourself on Social Media, inspired by a conversation with Wesley Faulkner of Austin, TX.
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Privacy and Social Media: Something is Amiss
Important Privacy Info: Sign petition for Google & Facebook to protect your data, & learn about new persona software that the federal government is building.
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Bid Management vs. Budget-Based SEM Platforms
Gary Walker of Topside Media outlines the differences between two pay-per-click online advertising models that you may want to consider for your business.
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How To Add A Social Network To Your WordPress Blog
Are you considering the addition of a forum to your Wordpress blog? Forget about it; just go for a forum with full social networking / community features! This post outlines WP-Symposium, the best plugin I’ve found for appending social networking capabilities to a Worpress-based site.
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Nonprofit Mobile Fundraising With Tech
This week I offer you a great guest post by my friend and colleague Janet Fouts. She is very active in the online marketing for nonprofits area, and I thought it would be a great idea to interject another voice between local services businesses commentary.
Plain and simply, Janet “gets it”. If you need strategic advice or insight into anything related to social media, mobility, marketing, and related areas, she can help you. You can view her website at http://www.janetfouts.com.
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Local Services Businesses: Why You MUST Have a Web Presence
Much of the material I’ve covered on here to date has focused on higher level concepts such as social media, marketing, public relations, entrepreneurship, etc. However, in recent discussions with local services businesses (electricians, auto mechanics, etc.), I learned than many of them do not truly understand the power of the internet over old contact
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10 Reasons to Give Thanks
2010 has been quite a year so far, with its fair share of good developments, curve balls, and surprises. I’ve been a bit spotty on updating Return On Now, primarily because of a couple of nasty curve balls that have come my way. But onward and upward, and let’s get ready for 2011.
But first, let’s take a moment to reflect on some of the good things, those things which have been both fortunate and welcomed, over the recent months.
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Social Media Success With Events
This week I offer you the first of a series of guest posts, this one focused on using social media to drive successful events IRL. Thanks to my good friend Francisco Garcia (no, not the one who plays for the Sacramento Kings) for taking time to share his experiences here on the blog.
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Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper
Since I have been unable to generate any new content for two weeks due to a personal situation that has taken up nearly all of my attention, I share with you another fine post by my friend and colleague Julie Hunt. The following post originally appeared on Highly Competitive just last month.
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For the past several years, multiple studies by different research firms have been conducted to evaluate the most sought-out and influential content for B2B technology customers during decision-making buying cycles, and every time, in every study, the #1 preferred content is the White Paper.
The white paper is the #1 most influential piece of collateral that technology purchasers consult when making or influencing a buying decision for their company, according to a recent survey by Eccolo Media
However, many B2B software vendors still are missing the boat with their use of white papers and have not employed them in ways to engage potential buyers, let alone convert them to customers.
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