We are proud to offer a new service focused on managing your online reputation. We have found that nearly anyone with a brand or web presence can use help. Let’s take a moment to understand what the service is all about. Online Reputation Management: What Is It? Online Reputation Management (ORM) monitors and addresses negative mentions […]
Online Reputation Management Read More »
I recently came across the following video, featuring Alexi Douvas, a member of the Google Search Quality Team. He reminds us that Google is primarily interested in serving up the most relevant results. With as much hoopla we hear surrounding the constant updates and changes to the Google algorithm, they are staying true to this
How to Create Content That Ranks Well Read More »
International SEO is one of the more difficult challenges a web organization can face today. There was a time when you could just purchase a ccTLD (country code top level domain) for the location you wanted to target, roll out a localized website, and move on. Unfortunately, it simply is not that easy. Ever since
International SEO: The HREFLANG Tag Read More »
I originally came across the following video back when it was first released. Today I stumbled on it again and thought it was a great reminder in the wake of the Google Panda, Fresh, and Penguin updates. Although the ranking algorithm continues to evolve, the philosophy behind what ranks well and what does not is
Top 5 SEO Mistakes To Avoid Read More »
As I mentioned in my previous post, Search Engine Market Share by Country, I am following up with a similar analysis for Social Media / Social Networking. If you follow SEO and Social, you already realize that social is becoming a major factor in search. Both Google and Bing have emphasized it. Research continues to
Leading Social Media Platforms by Country Read More »
Quick overview of what the main match types are for pay-per-click / PPC advertising on Google AdWords.
Keyword Match Types for Google AdWords Read More »
Quick overview of the various types of social media available to all of us today.
Types of Social Media Read More »
Top content curated and shared on my Twitter stream (@tommy_landry) in the past month. Content about anchor text for SEO, trackbacks, what to tweet, and how linking to other content can help you get links to your own materials.
Anchor Text, Trackbacks, What to Tweet, and More | Return On News Read More »
So today you are looking at the first edition of “Return On News”. My goal is to share a similar set of recommended articles and blog posts at least once monthly. If there is enough volume, I might even do it more often.
Return On News: Week of February 27, 2012 Read More »
Do you love SEO? Do you love Fantasy Baseball? They have a lot in common. Here’s one take on it. What else do you have to add?
Why SEO is Similar to Fantasy Baseball Read More »
