While people are still grumbling about Kindle and iPads replacing real books, many authors are thanking technology. About 1 million new social media users come online every day. Nearly 2.56 billion use social media through their mobile devices, which translates into 34% penetration. This is not some fairytale story! Social media is the best way to […]
How to Find the Right Balance on Social Media to Sell More Read More »
Modern companies invest enormous budgets into marketing these days. Marketers are struggling to create better and more amusing content than their competitors, all while hoping they can show tangible results for their efforts. To show results, you need to have conversions. And in that capacity, success all comes down to success of your landing pages.
10 Landing Page Mistakes You Should Never Make Read More »
When it comes to online marketing, there are a lot of resources out there for both starting and established marketers alike. The best practices in the industry are widely discussed, as well as potential mistakes made in the course of implementing campaigns. For those who are just starting out in online marketing, especially small business
7 Online Marketing Mistakes Small Business Owners Make Read More »
Recent studies show that 81% of customers visit a company’s website prior to making a purchase. While some people visit it directly, following the link featured in blog posts, social networks and emails, most of them start by typing a keyword into a search engine. Given the fact that 75% of users never scroll past
Essential Ways to Promote Your New Website Read More »
With the continued growth of Internet use as the world population grows more technical in nature, every business needs to have a web presence. Online marketing, simply put, is a requirement in 2017. But it’s not sufficient simply to “show up” with digital marketing activities. You need a website that drives both traffic and conversions.
Link Building: Master the Art for SEO Success Read More »
Blogging can be difficult in itself without having to worry about plagiarism and content theft. Some people make it a habit to take other creators’ content, slap a couple of backlinks and sponsored referral links on it for good measure and publish it as their own. It’s something that no professional service should tolerate, and
How to Protect Your Blog Content From Being Stolen Read More »
Struggling in your original market? Looking for some bright new world to expand into? Why not consider opening up a different language to your brand and your product? It’s not half as hard as you think. If you pick the right language, it can be huge. Some services are still wildly underrepresented in different languages.
What Is SEO Translation, and Is It Worth It? Read More »
With social media, the personal is the professional. If you rely on your online presence as a means to earn money in any capacity, what you say and share on social media matters. The fact that you might be using a personal account vs. a business account matters not. Rest assured that clients (and potential
10 Things You Should Never Share on Social Media Read More »
Welcome to this guest post about heatmaps. Many digital marketers are trying out a variety of new tools to see what has the biggest positive impact on their website and conversion rate. Every owner wants to know if their site’s architecture and design are giving them the best results. Is the website getting visitors to
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For software-as-a-service (SaaS) products, Google AdWords can often seem like a dream come true. You can advertise the exact keywords that your perfect customers use when they’re looking for the very solution that your software provides. You don’t even have to ask designers for ads. You can just write up some text ads, and the
Google AdWords for SaaS: What You Should Consider Read More »
