SEO: Google Sitelinks Enhancements
Review of the latest updates to Google Sitelinks and what it means for SEO.
SEO: Google Sitelinks Enhancements Read More »
Review of the latest updates to Google Sitelinks and what it means for SEO.
SEO: Google Sitelinks Enhancements Read More »
User Personas are crucial to creating relevant content that will get ranked well by Google in a post-Panda world.
SEO Content Strategy: The Importance of Personas Read More »
PPC Expert Matt Kelly appears as a guest blogger comparing the pros and cons of using PPC vs. the Content Network when advertising on Google.
Google Search vs. Display – Pros and Cons Read More »
There are many things that are part of SEO, but content strategy needs to be a core piece of a well-built, long-term plan.
SEO: Why You Need A Content Strategy Read More »
Commentary on why you MUST be yourself on Social Media, inspired by a conversation with Wesley Faulkner of Austin, TX.
A Note on Authenticity and Social Media Read More »
Important Privacy Info: Sign petition for Google & Facebook to protect your data, & learn about new persona software that the federal government is building.
Privacy and Social Media: Something is Amiss Read More »
Gary Walker of Topside Media outlines the differences between two pay-per-click online advertising models that you may want to consider for your business.
Bid Management vs. Budget-Based SEM Platforms Read More »
Much of the material I’ve covered on here to date has focused on higher level concepts such as social media, marketing, public relations, entrepreneurship, etc. However, in recent discussions with local services businesses (electricians, auto mechanics, etc.), I learned than many of them do not truly understand the power of the internet over old contact
Local Services Businesses: Why You MUST Have a Web Presence Read More »
This week I offer you the first of a series of guest posts, this one focused on using social media to drive successful events IRL. Thanks to my good friend Francisco Garcia (no, not the one who plays for the Sacramento Kings) for taking time to share his experiences here on the blog.
Social Media Success With Events Read More »
Since I have been unable to generate any new content for two weeks due to a personal situation that has taken up nearly all of my attention, I share with you another fine post by my friend and colleague Julie Hunt. The following post originally appeared on Highly Competitive just last month.
___________________
For the past several years, multiple studies by different research firms have been conducted to evaluate the most sought-out and influential content for B2B technology customers during decision-making buying cycles, and every time, in every study, the #1 preferred content is the White Paper.
The white paper is the #1 most influential piece of collateral that technology purchasers consult when making or influencing a buying decision for their company, according to a recent survey by Eccolo Media
However, many B2B software vendors still are missing the boat with their use of white papers and have not employed them in ways to engage potential buyers, let alone convert them to customers.
Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper Read More »