With Google Panda approaching, our author kicked off an experiment to learn how extreme of an impact the new algorithm update would have on duplicate content. Unfortunately, it blew up in his face. Now, he’s under fire and picking up the pieces. See what you think here.
An SEO Experiment Gone Awry (Mea Culpa) Read More »
There are many things that are part of SEO, but content strategy needs to be a core piece of a well-built, long-term plan.
SEO: Why You Need A Content Strategy Read More »
Commentary on why you MUST be yourself on Social Media, inspired by a conversation with Wesley Faulkner of Austin, TX.
A Note on Authenticity and Social Media Read More »
Important Privacy Info: Sign petition for Google & Facebook to protect your data, & learn about new persona software that the federal government is building.
Privacy and Social Media: Something is Amiss Read More »
Gary Walker of Topside Media outlines the differences between two pay-per-click online advertising models that you may want to consider for your business.
Bid Management vs. Budget-Based SEM Platforms Read More »
Are you considering the addition of a forum to your Wordpress blog? Forget about it; just go for a forum with full social networking / community features! This post outlines WP-Symposium, the best plugin I’ve found for appending social networking capabilities to a Worpress-based site.
How To Add A Social Network To Your WordPress Blog Read More »
This week I offer you a great guest post by my friend and colleague Janet Fouts. She is very active in the online marketing for nonprofits area, and I thought it would be a great idea to interject another voice between local services businesses commentary.
Plain and simply, Janet “gets it”. If you need strategic advice or insight into anything related to social media, mobility, marketing, and related areas, she can help you. You can view her website at http://www.janetfouts.com.
Nonprofit Mobile Fundraising With Tech Read More »
Much of the material I’ve covered on here to date has focused on higher level concepts such as social media, marketing, public relations, entrepreneurship, etc. However, in recent discussions with local services businesses (electricians, auto mechanics, etc.), I learned than many of them do not truly understand the power of the internet over old contact
Local Services Businesses: Why You MUST Have a Web Presence Read More »
2010 has been quite a year so far, with its fair share of good developments, curve balls, and surprises. I’ve been a bit spotty on updating Return On Now, primarily because of a couple of nasty curve balls that have come my way. But onward and upward, and let’s get ready for 2011.
But first, let’s take a moment to reflect on some of the good things, those things which have been both fortunate and welcomed, over the recent months.
10 Reasons to Give Thanks Read More »
This week I offer you the first of a series of guest posts, this one focused on using social media to drive successful events IRL. Thanks to my good friend Francisco Garcia (no, not the one who plays for the Sacramento Kings) for taking time to share his experiences here on the blog.
Social Media Success With Events Read More »
