Tommy Landry

As Founder and President of Return On Now, Tommy Landry provides the vision behind our SEO and SEM methodologies. With over 25 years of business experience and a deep understanding of modern internet marketing techniques, he spends his time providing hands-on consulting, insightful content, and engaging public speaking appearances to Online Marketers of all skill levels.

Nonprofit Mobile Fundraising With Tech

This week I offer you a great guest post by my friend and colleague Janet Fouts. She is very active in the online marketing for nonprofits area, and I thought it would be a great idea to interject another voice between local services businesses commentary.

Plain and simply, Janet “gets it”. If you need strategic advice or insight into anything related to social media, mobility, marketing, and related areas, she can help you. You can view her website at http://www.janetfouts.com.

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Local Services Businesses: Why You MUST Have a Web Presence

Much of the material I’ve covered on here to date has focused on higher level concepts such as social media, marketing, public relations, entrepreneurship, etc. However, in recent discussions with local services businesses (electricians, auto mechanics, etc.), I learned than many of them do not truly understand the power of the internet over old contact

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10 Reasons to Give Thanks

2010 has been quite a year so far, with its fair share of good developments, curve balls, and surprises. I’ve been a bit spotty on updating Return On Now, primarily because of a couple of nasty curve balls that have come my way. But onward and upward, and let’s get ready for 2011.

But first, let’s take a moment to reflect on some of the good things, those things which have been both fortunate and welcomed, over the recent months.

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Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper

Since I have been unable to generate any new content for two weeks due to a personal situation that has taken up nearly all of my attention, I share with you another fine post by my friend and colleague Julie Hunt. The following post originally appeared on Highly Competitive just last month.

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For the past several years, multiple studies by different research firms have been conducted to evaluate the most sought-out and influential content for B2B technology customers during decision-making buying cycles, and every time, in every study, the #1 preferred content is the White Paper.

The white paper is the #1 most influential piece of collateral that technology purchasers consult when making or influencing a buying decision for their company, according to a recent survey by Eccolo Media

However, many B2B software vendors still are missing the boat with their use of white papers and have not employed them in ways to engage potential buyers, let alone convert them to customers.

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Public Relations: How It Works In A Social World

This week, let’s take a moment to look at PR / Public Relations for a moment. PR has long been a primary way by which companies of all sizes influence public opinion, build brand awareness and familiarity, and create general goodwill toward a brand.

With the latest social media tools and networking capabilities, there has been a great deal of debate about how PR is changing. Some speculate that the discipline is due to become obsolete, others advocate a revamped approach, and still others merely see today’s PR environment as a small offshoot of how we have always done it.

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Social Networking: Blend With REAL Networking for Effectiveness

The old adage It’s not what you know; it’s who you know may be seen as a tired cliche in many circles these days, with good reason. This is what you’d expect from overused analogies like this one.

Tired or not, it is still absolutely a fact. Thought leaders spend unbelievable time and effort trying to hammer home this message in an online context, wrapping words like social networking, social media, social graph, and other terms around it in hopes of getting the message across.

The problem? Well, there is a forest, and there are some trees, but are they one and the same? Not really…

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