Social media, as we have discussed here in the past, can take on many different forms. There are things like social bookmarking, micro-blogging, and social gaming, for example. It is important to keep in mind that social networking is a very specific type of social media platform. It also describes a specific set of behaviors […]
Social Networking Sites: Ranking The Top Services Read More »
Social networks are the backbone of social media, the places where we can virtually gather with likeminded professionals in different companies, locations, and industries. Leading platforms such as Facebook, LinkedIn, and Google+ are well known and understood. And they serve a great purpose for the vast majority of us. From the perspective of the enterprise,
Internal Social Networks: The Next Evolution of the Intranet Read More »
The content management system (CMS) landscape is beyond fragmented. There are literally hundreds (possibly thousands) of CMS options available. My personal favorite is WordPress, the CMS platform we use for the Return On Now website and blog. It is also the most frequently used blogging platform today. Plugins: Why They Matter Bloggers love WordPress for
7 Must-Have Plugins for WordPress Read More »
Social Search is a huge priority for Google, so it should be for you as well. They have gone to great lengths to make progress in figuring it out, because their own future depends on it. If you are still struggling to enhance your SERP placement, the following are some tips you can use to
Social Search: How to Maximize Your Online Visibility Using Social Media Read More »
On October 2, 2012, Marketing Sherpa released one of their popular “Charts of the Week.” This one is focused on what the top media are for driving leads on behalf of your company. Below you can view the chart for yourself. Keep in mind that the respondent base was a mix of B2C and B2B
Online Demand Generation: Top Media Vehicles for Driving Leads Read More »
Welcome to part two of our “Hidden Costs of Social Media” series. Take a moment to read Part 1 before diving into the information below. Cost of Managing As I mentioned in the first installment, setting up / claiming social media profiles and posting information to them is “Free”. But to do it right, there
Hidden Costs of Social Media, Part 2 Read More »
When social media first became all the rage, it was touted as being a great free way to earn some buzz and the resultant awareness. While it is free to open up a social media account, set up a profile, and start networking and sharing links, that is not the whole story. A lot of
Hidden Costs of Social Media, Part 1 Read More »
Today’s post comes to you courtesy of the newest member of the Return On Now family, John Nettles. John recently joined us to provide copywriting and white paper authoring services. In this post, he covers off five shortsighted stigmas about SEO that should be eliminated from your vocabulary. The recent Google Penguin update has generated
5 Dangerous Misconceptions About SEO Read More »
With all of the recent talk about Google’s algorithm updates and penalties, especially Panda and Penguin, SEOs are scampering to adjust to the changes. Of course, Google is just enforcing what they have told us all along. Create great content, do it consistently, and play by the stated rules of the game. This means no backlink trickery, automated
Four Key Overlaps Between Social Media and SEO Read More »
In the past couple of weeks, multiple clients and networking contacts have asked me for information regarding Baidu, the flagship search engine in China. Since I have collected a list of good data points for responding to those inquiries, I thought it would be a great idea to summarize here for you as well.
Baidu Search: SEO and PPC on China’s Search Engine Read More »
