International SEO is one of the more difficult challenges a web organization can face today. There was a time when you could just purchase a ccTLD (country code top level domain) for the location you wanted to target, roll out a localized website, and move on. Unfortunately, it simply is not that easy. Ever since […]
International SEO: The HREFLANG Tag Read More »
I originally came across the following video back when it was first released. Today I stumbled on it again and thought it was a great reminder in the wake of the Google Panda, Fresh, and Penguin updates. Although the ranking algorithm continues to evolve, the philosophy behind what ranks well and what does not is
Top 5 SEO Mistakes To Avoid Read More »
As I mentioned in my previous post, Search Engine Market Share by Country, I am following up with a similar analysis for Social Media / Social Networking. If you follow SEO and Social, you already realize that social is becoming a major factor in search. Both Google and Bing have emphasized it. Research continues to
Leading Social Media Platforms by Country Read More »
Quick overview of what the main match types are for pay-per-click / PPC advertising on Google AdWords.
Keyword Match Types for Google AdWords Read More »
Quick overview of the various types of social media available to all of us today.
Types of Social Media Read More »
Anchored links are good for helping direct users to the right part of a web page right when they click through to view the materials. This post explains the basics of anchored links and how they impact SEO.
Anchored Links: What You Need To Know for SEO Read More »
Subdomains and subfolders are handled completely differently by search engines. Learn when and how to use each the right way.
Subdomains vs. Subfolders: Which is best for SEO? Read More »
What is the difference between White Hat and Black Hat SEO? Here is one SEO’s quick response to that exact question.
White Hat SEO vs. Black Hat SEO Read More »
We talk about search engine optimization (SEO) quite a bit on here, but SEO is (obviously) not the only way to drive web traffic. You could also invest in various paid placements such as PPC, display, or sponsored white papers to drive targeted traffic back to your website. Many old school marketers immediately turn to
Website Traffic – The Power of Buzz Read More »
Robots.txt allows you to suggest which pages each search engine should not crawl. Learn the basics in this blog post.
Robots.txt: Understanding the Basics of Crawler Management Read More »
