Social media continues to grow in use and acceptance. Meanwhile, it is becoming more complicated. Let’s look at the rationale for rolling out a social media policy within your company. Social Media Complication Brands are especially impacted by growth. Once companies expand beyond 50 or 100 employees, new problems enter the picture. For example: Social Media for […]
We have covered Google Penguin in great detail here on Return on Now. After doing many link audits and link profiles, we have a good handle on what it was and how to address it. Figuring out exactly which links and domains are responsible for Penguin related penalties is the hardest part of a link
Google Search Console (formerly Webmaster Tools) to Show Unnatural Links Read More »
Over the past 2-3 months, I have been approached by at least a dozen people with questions regarding web directories. Every one of them had a different opinion about whether they help or hurt for SEO. I get why there is so much fear for many of us. During the second quarter of 2012, entire
Web Directories: Still Viable for Link Building Read More »
UPDATE: Google abandoned author and publisher authority as a strategy in 2014. Today, I highly recommend benchmarking your domain, content, and personal authority using our N.E.E.A.T.T. methodology. ORIGINAL POST For some time now, there has been the misconception that Google+ is meant to be a competitive social media platform to Facebook and/or Twitter. While social
Author Authority vs. Publisher Authority for SEO Read More »
Content marketing has become every marketer’s favorite topic in the past year. And for good reason. The benefits to your site SEO and overall traffic volume, as well as the fodder for social media sharing and conversations are well documented. It is also rather well known that more frequent generation of content is better. This
Content Marketing or Content SPAM? Read More »
Since last April, when Google rolled out the Penguin update to penalize link manipulation tactics, interest in link audits has been at an all time high. The days where any link added authority value to your site are over. Now, you need links from the right sites with the right anchor text to ensure that
Link Audits: What to Look for in a Link Profile Read More »
Today, I presented to the Austin SEO Meetup about the Google Penguin Update. It was a lively session with a lot of questions and feedback afterward. For those of you who missed it, here is the overall agenda we covered: What is Google Penguin? What Websites Did Penguin Impact, and Why? How to Google Proof
Building Links In a Post Penguin World from Austin SEO Meetup Read More »
Enjoy today’s guest post by SEO professional Deepak Gupta. The opinions, images, and details below are the that of Mr. Gupta and do not necessarily reflect those of Return On Now. Everyone knows that a website is important for almost every business. It is now an unwritten code that a brick and mortar business has
Google Penguin: What About Older, Established Online Businesses? Read More »
For several years now, videos have been well accepted as tools to help your website rank better. However, there is a widespread lack of understanding about exactly what must be done to make it work properly. This post covers the four most important items to include in your Video SEO checklist. Self-Hosted Videos Opinions vary
Video SEO: Four Ways to Optimize Videos for Organic Ranking Read More »
My how things have changed the past 5-7 years. Up until the last few years, it was rather impractical to think of mobile phones or tablets as fully-functional devices with computing power akin to that of a full computer. After Apple changed the game with the iPhone and later the iPad, others followed suit. Similar to
Why Aren’t More Of Us Optimizing Websites for Mobile Browsing? Read More »
