I’m feeling word-nerdy today, kids. So, let’s clarify some notions upfront before we get to your small business niche. In my very first post within this hallowed domain, we talked about how not everybody has to have or “do” social media. I encourage you to keep that in mind for today’s discussion. Let’s Just Define […]
Is Your Small Business Niche a Fit for Social Media? Read More »
Mistakes: We’ve all made a few. In prepping this post, as usual, I’ve done some research on how and if peers propose public apologies in the social sphere. And, as usual, I’ve had song lyrics arise unbidden in my mind’s ear. Happens all the time. All. The. Time. They’re the voices in my head, I
Small Business: Should You Say You’re Sorry on Social Media? Read More »
Fa la la la, la la, la la. Whether you celebrate Krampus or Kringle, Festivus or Feliz Navidad, Kwanzaa, Hanukkah, Solstice or Star Wars, we’re in the thick of the hap-hap-happiest time of year, you guys. Soon enough, we’ll see the fireworks sparking off in Sydney and not long after, that great big ball will
Social Media and Content Marketing Predictions for 2016 [Expert Roundup] Read More »
We’ve talked before about social media contests, particularly the hashtag contest: to generate momentum for your brand’s social properties to raise engagement with your brand to develop relationships with your would-be brand advocates Now, let’s talk about contests that do more. Contests that bring in some of that good good, that UGC. UGC stands for User-Generated
Engage Your Audience with Social Media Contests Read More »
TL;DR (Too Long; Didn’t Read) Post Highlights Brands should see social customer service not just as a responsibility and a privilege, but for the opportunity it represents. 4 brand opportunities for customer service on social media: Resolve and Defuse Answer Questions and Comments Monitor and Thank Active Listening and Outreach Recently we talked about how
Serve Your Customers Socially, Even in Messy Situations Read More »
TL;DR (Too Long; Didn’t Read) Is it okay to duplicate content in the social media echo chamber? Yes. It’s okay to add your two cents. It lets us know how you think. It helps your tribe find you. (It’s not okay to plagiarize.) Just because several somebodies have already spoken on “it,” whatever that is, doesn’t mean
On Social Media Guilt, Overwhelm, and Being a Content Copy Cat Read More »
Man, you are really missing out! (And, that’s the cue for professional social media gurus to keep moving, nothing to see here. Because I’m making an insider joke that you, dearest with the beginner mind, are gonna get in a minute.) Beginner mind. Zen mind. Right on. Today, we’re going to talk about something that
OMG! You Don’t Know What FOMO Is?! Read More »
It’s that time of year again, kids. Has been since before Back to School, if you go by what’s on the grocery store shelves, which is Halloween candy, of course. And pumpkin spice everything. Everywhere. Conspicuously, self-consciously, ironically, and comically as more than one of this month’s expert panel have pointed out. In just a
Best Holiday Promotions: 8 Experts Chime In [Roundup] Read More »
My boyfriend says that I take too long to get to the point. He’s not the first to say so. Some points need proper background and context to be well made. So, for those of you, like my boyfriend, who want the point — Right. Now. — here’s your TL;DR (Too Long; Didn’t Read). TL;DR: Not
Does Everybody Need Social Media? No. Read More »
I don’t care what David Meerman Scott says. (If you don’t know, he wrote the book on newsjacking. Literally, wrote the book.) Thou shalt not newsjack. Thus have I spake. Before we talk about why you, specifically you — no offense — shouldn’t newsjack, let us first invoke the Internet’s favorite corollary to the Golden
Why You Shouldn’t Newsjack Read More »
