Ecommerce has been on the upswing for several years now, boosted even further by the Covid-19 restrictions on brick and mortar businesses.
Many of us were forced to stay home all day, every day. Even avoiding trips to the grocery store. Meanwhile, online stores because a must for people across the country.
Now that Covid-19 restrictions are being lifted, the majority of people can go to work and return to the lives they led prior to the pandemic. Shopping malls, cafes, and public spaces are now open. Diners are always full at lunchtime, and street food stalls are packed at night.
That said, it’s quite bold to say everything is returning to normal. People won’t need to stay online to buy clothes and other necessities because they can try them on in person at retail stores.
As people are getting back to local shops, it’s worth noting that eCommerce spending is likely to decrease significantly. Ecommerce businesses will have to work harder to acquire new customers.
This will be a challenge for many marketers and business owners. Campaigns can be expensive and time-consuming.
And if you miss the mark, you could waste money with very little ROI. It pays to ensure your investments won’t go to waste. One of the best ways to enhance performance is to optimize your conversion rates.
So, how do you improve your conversion rates to generate leads in a more competitive environment? Let’s look at five ways to boost it as you push out new campaigns.
Five Tips to Increase eCommerce Conversion with a Lead Generation Funnel
Lead generation is exceptionally important for any online business. If you want to grow your customer base, you need leads to convert. Plain and simply.
However, generating leads can be challenging. Sure, billions of people are browsing and searching on the internet. But only some of those people are in your target audience.
To improve conversion rates, you need to dial in your targeting very carefully. This is how we build an effective lead generation funnel.
1. Don’t Target Everyone: Find Your Target Audience
It’s essential to define your target audiences if you have a plan to create an effective lead generation funnel. Who are the people who will be interested in your products and services?
Create a persona for each of your target audiences. A persona is a fictional character that represents the typical customer of your product or service.
To build this character, you need to know their demographics and psychographics. Demographics refer to the facts about them, such as age, gender, education level, marital status, and occupation.
Psychographics are based on personality traits such as interests, hobbies, and lifestyle choices. Focus on these two things when creating personas for your target audiences to ensure they’re well-defined.
2. Create Content They Need
When you know who you’re targeting and what they want, creating an effective content that can attract them more effectively than others’ content is much easier.
Creating content that can address the needs of your target audiences is critical in establishing trust with them. Since you’re giving them crucial information about the offer, make sure not to waste their time and create a product demo video instead to explain your products or services.
Make sure that the information includes what they need most, such as price comparison or even coupons so that they’ll feel like getting involved with your brand right away after reading the materials you’ve provided them with.
3. Make Your Landing Page Attractive
Landing pages are one of the many reasons people consider using your product. That’s because it’s the first thing they see, and you can either make them want to get involved with your brand or lose interest.
Focus on ensuring that the landing page is designed well, has an attractive color scheme, and has a creative design. It should also be easy to navigate so that users can find what they’re looking for quickly and easily.
4. Make it Easy to Sign Up
A call to action can urge people to take action immediately, perhaps signing up for your email list or purchasing a product. Make sure that this is visible to everyone, and ensure that it is easy for prospects to understand what they have to do.
If you want to get people involved, then you need to make it as smooth as possible for them. That’s why you have to offer a signup form that is visible and easy for visitors to fill out.
Don’t require them to register before viewing your landing page, which can deter some from getting involved with your brand as well.
5. Use Social Media to Spread the Word
Social media is a great way of spreading the word about your landing page. People are more likely to share it with their friends and followers on social networks such as Facebook, Twitter, Pinterest, and LinkedIn.
All you have to do is create an appealing post that captures the attention of people who may be interested in your product or service.
Wrapping Up
The eCommerce industry is thriving now, and will only continue to grow in the years to come.
But so does the competition. There are more eCommerce companies than ever before. And the buying public has become very comfortable with this business model.
If you want to compete, you will really need to stand out and simplify every step required to engage with and buy from you.
Get the content right. It is one of the most important pieces.
Make sure your landing pages are high quality, giving visitors a clear idea of what you are offering them. And don’t bombard them with too much information all at one time.
And finally, keep everything both relevant and useful. That way, visitors and prospects will be encouraged to learn more about your brand and the products you are working hard to sell.
Andre Oentoro
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