In this digital age, link building is an essential SEO strategy to increase website traffic and visibility.
Contextual link building has proven to a top off page strategy to boost organic search engine rankings and increase website traffic.
But what is it, exactly? This type of link building involves the acquisition of backlinks from relevant and authoritative websites to your website.
It can help you acquire long-term organic search engine rankings, reduce bounce rates, and increase website traffic.
This post will discuss all facets of this approach, from its definition to its purpose, and even the benefits you can expect in the long term.
We will also go in-depth into how to effectively implement contextual link building strategies in 2023 and beyond.
Popular Strategies For Contextual Link Building In 2023
Website owners and managers are adopting diverse approaches and strategies to build their organic traffic.
The following strategies are fully white hat and recommended to drive results for your domain.
Guest posting involves writing content for another website and including a link to your website at the end of the post.
This is one of the most popular off page strategies, and can boost your domain authority over time with consistent, proactive effort. When executed with precision, it will help increase website traffic and attract potential customers.
Guest posting will also help you build relationships with other website owners. It’s a great way to get to know new people in your industry.
Resource links consist of linking to web pages that provide in-depth information about one or more specific topics.
For example, if you are writing a blog post about SEO, you can link to an article about SEO that provides additional information.
Resource links are great for creating additional content for your website and increasing traffic. They are equally valuable to other website owners, and can often be acquired by simply asking for it.
Image Links and Infographics
Image links are when you have such outstanding images on your website, that other websites are compelled to also use them and link back to you.
Infographics are a common type of image that can drive link acquisition success. The more unique the data or perspective on them, the better. And if you include an embed code, it makes it super easy to earn those links.
This can help to create more visual content for your website, as well as increase website authority and organic traffic.
Broken Link Building
Broken link building is a strategy where you find broken links on other domains.
Then, you reach out to those website owners and propose that they replace the broken links with links to your own relevant content.
This is a great way to help other domain owners improve their websites while simultaneously providing an SEO boost to your own.
Outreach for Link Requests
If you just want to keep it simple, consider contacting other websites and individuals in the same industry and asking them to link to your website.
This helps to build relationships with other website owners and can be a great way to generate website traffic.
How To Implement Contextual Link Building Strategies
When building a successful link building strategy for 2023, start by having a clear plan and understanding the basics.
Here are some critical steps to consider when implementing your contextual link building strategy.
Defining your goals is the first step to any successful link-building strategy.
Clearly set goals will help you determine what type of content to create and who to target for link building opportunities.
And by knowing your desired outcomes in advance, you will better be able to measure the success of your strategy.
Identify Link Building Opportunities
A vital part of any contextual link building strategy is identifying link building opportunities.
This ongoing process requires research into the types of websites and publications that link to content related to your industry.
Once you’re able to identify these opportunities, you can start reaching out and creating content tailored to them specifically.
Conduct Keyword Research
As with any type of targeting link building, you will want to know which keywords to target before starting your outreach and linking efforts.
With keyword research, you can identify the best keywords for your content and anchor text requests, when you’re able to find linking domains that allow for custom anchors.
This will also help you determine which topics will attract potential linkers.
Use Analytics Data
Before you tackle a new linking effort, you’ll want to benchmark the performance of your existing content and links.
By analyzing this data, you can learn which topics and keywords are the most effective. Then you can create content that will be much more successful for link building.
You can also track progress better by benchmarking your status in advance, and keeping tabs on growth in link volume, domain authority, and overall organic traffic by URL.
Create Content For Link Building
Any good white hat SEO campaign will require you to create new content specifically for this purpose.
This content should be tailored to the target website or publication and should meet their specific needs.
Be sure that the content you generate is also easy-to-understand, unique, and worthy of being shared by readers on the other website.
Tips To Make The Most Of Contextual Link Building
This strategy is becoming increasingly popular to improve website rankings and drive more traffic to your website.
Let’s consider several tips and tricks that will help you get the most out of your link building efforts.
Conduct Competitive Research
Start by analyzing how your competitors are approaching off page SEO.
With this information in hand, you can understand what’s working for them and what is failing. Then, replicate the successes and avoid the failures.
Avoid Overoptimizing Anchor Texts
When reaching out for links of any sort listed above, you’ll want to diversify your anchor texts as much as possible. In fact, this is a practice you will want to integrate into your own website content.
Recent studies have found that Google suppresses rankings for URLs that have overoptimized link profiles, and this includes internal links!
So don’t spam the internet with all exact match money keywords in your anchors. You’ll find that even strong links can fail to help you improve with this gaff.
When pursuing new links, be sure to focus on building relationships with other websites and businesses in your niche.
With industry relationship, you can earn more links from relevant, authoritative websites, which will help to improve your website’s ranking.
Chase the RIGHT Links
Additionally, it’s essential for you to focus on quality over quantity regarding your links.
You’ll be far better served with a few dozen high-quality links, as opposed to a huge volume of junk links.
Domain diversity is certainly an important factor in building your own domain authority, but you need to balance quality, relevance, and diversity to reach your goals.
Don’t Rush It
Remember that link building takes time and patience. That said, if you approach it correctly, off page SEO can have a massive impact on your website’s ranking and overall success.
Tools And Services For Contextual Link Building
As the demand for contextual link building grows, more and more tools and services are available to help businesses achieve their link building goals.
Your two best options for executing on this strategy are link building services and DIY tools.
Link Building Services
Link building services are designed to help businesses outsource their link building activities.
These services often include link research, prospecting, link analysis, link placement, and link outreach.
Many services also offer content creation services to help businesses create content with backlink opportunities.
These services help businesses save time and resources while achieving link-building goals.
Link services are often manual and very time intensive, so look for an SEO agency that offers packages which are pre-built and proven, like Return On Now.
For businesses looking to save money, DIY tools are a great option.
These tools enable businesses to create their link building strategies without having to hire an agency or service provider.
DIY tools often provide features such as keyword research, link analysis, link tracking, and link monitoring.
These tools are great for businesses looking for a more cost-effective way to achieve their link building goals.
Be aware that even though DIY tools are cheaper, they will require you or a member of your team to spend a great deal of time working on strategic planning, content generation, keyword research, outreach, and tracking.
Contextual link building is an invaluable SEO strategy that can help you drive more website traffic and increase your website’s visibility online.
It is vital to continuously invest in and develop your link building strategy to stay ahead of the competition.
By following the strategies discussed in this post, you can create an effective off-page SEO strategy and generate more website traffic for your business.