With the internet’s increasing growth in share of overall commerce, online shopping is taking over. It is estimated that the number of global digital buyers will reach 2.14 billion in 2021. An impressive number, right? That’s why new e-commerce stores are popping up every single day. For an existing e-commerce business owner, that means that […]
How to Write SEO-Friendly Product Descriptions for eCommerce Read More »
Are you just starting your journey into the world of marketing? If so, you may not know about audience and buyer personas. And that’s okay. When just starting out, you have to heavily focus on building an audience and providing services they will want to buy. Don’t worry if you have no idea where to start.
How to Build Buyer Personas Read More »
Digital marketing is the lifeblood of every great company. This makes sense considering everyone spends most of their time on smartphones. If your company isn’t using digital marketing, you’re behind the times. Money spent in the US on social media marketing reached $43 billion in 2020, a 20% increase from 2019. While digital marketing tactics
6 Digital Marketing Traps and How to Avoid Them Read More »
Are you struggling to create a content calendar for your business profile on Instagram? You’ve read all those expert tips on how to use hashtags, when to publish stories, and how often to organize giveaways, but you still don’t know how to make sure your content is top-notch and high-converting. We know that creating quality
How to Create High-Converting B2B Instagram Content: 5 Tried-and-Tested Tips Read More »
In today’s competitive SEO landscape, social media has become indispensable. In fact, consumers now expect every brand to have a social media presence. SEO is also crucial for businesses with an online presence. It enables them to rank high on Google Search Engine Result Pages (SERPs). And the ranking itself is important in determining whether
The Interrelationship Between SEO and Social Media Read More »
We can’t stress enough how important it is to have a responsive mobile website. For several years now, mobile search volumes have exceeded that of desktop. You simple need a mobile-friendly website, i.e. ease of use and fast access from smartphones, tables, and all device types. As Google continues to evolve it’s AI functionality and
How to Make Your Website Mobile-Friendly Read More »
The modern world moves at the speed of light. Meanwhile, the economy and free market must move with it. If you want to survive in an ever-changing financial services industry, you will need to keep up with current trends in both finance and marketing. Along with the more broad financial marketing trends, it is also
2021 Digital Marketing Trends for Financial Services Read More »
Last year was a real challenge for many marketers and business owners, regardless of the niches they operate in. This especially includes social media marketers. They have had to adjust their work to the changing trends and also had to adjust to new practices. The pandemic was the main reason for all of these changes,
Top Content That’s Popular on Social Media Read More »
If you want to optimize your website to perform well on search engines, you’ll need to be dedicated to identifying new ways to enhance your search engine optimization strategy. Anchor text SEO is one of the things you’ll need to grasp to get this working properly. Anchor text plays a pivotal role in SEO, because
Anchor Text SEO: Best Practices Read More »
Imagine, if you would, two eCommerce websites. They both sell the same products, target the same customer demographic, have a similar brand identity, and operate at roughly the same price point. Both owners are planning an exit within the next several years. Their stores are virtually identical, save for one minor difference. The owner of
3 Ways Advertising Helps Your Online Business Grow In Value Read More »
