As all SEO’s know, Google has completely dominated the web search industry for years. They currently own a massive 78% market share.
As a result, many SEO experts have been solely directing their efforts only toward Google.
Google has spent the past decade cracking down on Black Hat SEO, so ranking websites is much tougher than it was 10 years ago.
As a website owner, you have to be more crafty than ever to win at the SEO game. Let’s review how you can get a leg up by using advanced search operators. These are a type of search queries that not many know about.
Finding Different Types of Link Building Opportunities
Advanced search queries can be useful for many types of SEO efforts. Let’s review how you would employ them for different campaign and outreach types.
Guest Posting
Guest posts are still one of the safest way to accumulate high-quality links. However, finding sites that accept guest posts in your niche can be quite a hassle.
Fortunately, you can find a solution by simply searching for them the right way.
Try starting with some of the following search queries to search for guest–posting opportunities in your niche.
- Keyword/your competitor’s name “guest blog”
- Keyword/your competitor’s name “write for us”
- Keyword/your competitor’s name “become a contributor”
- Keyword/your competitor’s name inurl:contributors
Example: Lose weight (keyword)/loseweight.com (your competitor) “write for us”
Resource Link Building
This is probably one of the easiest ways to build a large number of quality links. Unlike guest–posting, it doesn’t even involve having to offer a lot of high-quality content to sites in your niche.
You may be able to execute resource link building strategies successfully if you already have highly informative and useful content on your site.
Here are the search queries you can use for finding resource link building opportunities:
- Keyword “top 10 resources”/”top resources”
- Keyword “top 10 sites”/”top sites”
- Keyword “top 10 websites”/”top websites”
- Keyword “recommended resources”/”suggested sites”
- Keyword “favorite resources”
- Keyword “intitle: resources”
- Keyword “intitle:list”
- Keyword inurl:links/resources (very effective)
Listing Your Website
A large number of websites, particularly directories, will allow you to submit / list your website on their platform.
The kind of link you get from these sites isn’t the most valuable, but it certainly does help. Moreover, it’s incredibly easy to get these links.
The following search queries may help you find sites that allow submitting your site to them:
- Keyword “add a site”/”submit site”/”suggest site”
- Keyword “add a URL”/”submit URL”/”suggest URL”
- You can also use some of the advanced search operators to find more sites, as explained below.
- Keyword intitle:submit/add/recommend/ suggest article
- Keyword inurl:”directory”
Donating to Non-Profit Organizations to Get Links
Many non-profit organizations ask for donations to fund their cause and to support their operations. Some of them also offer a sponsorship, although that usually costs more.
Many of them list their donors and sponsors on their site, and also link out to their sites if the donor submits a URL with their donation.
This is a unique way of getting quality links (non-profit organizations tend to attract links naturally from many highly established online publications) while actually also helping the society in some way.
You can use search queries listed below to find such opportunities.
- “donate to”
- “donate for”
- “sponsor”
- “sponsorship”
Check Out The Infographic Below:
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This guest post brought to you courtesy of Return On Now, Professional Austin SEO and PPC Services Company.
Brandon Leibowitz
