Voice search has been making waves through the search industry for the last few years. And it won’t be slowing down its momentum any time soon.
Millions of consumers now do their daily shopping through smart speaker devices like Amazon Alexa & Google Home.
With all of this growth, Voice Seearch simply can’t be ignored in the professional SEO world.
Today we are going to talk about the different stats related to Voice Search in 2019. We will also review how you can prepare your website for voice searchers everywhere.
Below you can also find an infographic summarizing key stats and strategies to consider. Be sure to check it out after reading this post.
We will be covering statistics behind online shopping and voice search, as well as what to expect in the future .
So let’s get into the “nitty gritty” behind voice search in 2019.
Voice Search Trends
Optimizers need to be on the lookout for rises in voice search trends. Why?
Because there is only ONE winner in voice search. And that’s the top result on the SERP.
ComScore has estimated that more than 50% of searches will be done by voice by 2020. Even more interestingly, 55% of households are expected to own at least one smart speaker by 2022.
If you want to stay at the top of the results page… it’s time to get on the offensive and act before your competitors do.
Smart Speakers
Smart speakers are causing people to search for new and different things. Users are more likely to ask “how to” questions related to cooking and other tasks that tend to have your hands occupied while you are searching for help.
For people that own cooking blogs that rely heavily on “how-to” guides to bring in traffic. they must make conscious effort to effectively list out the steps in an optimal way for voice speakers to pick up the content.
Put simply, describe your topic in as few words as possible to have a better chance of landing the #1 ranking in voice search.
Smart Speaker Demographics
Contrary to popular belief, a wide range of age groups and other demographics have been adopting – not just the younger generations.
PwC reported that 65% of 18-64 year-olds speak to their devices at least once per day.
The 25-49 age range is the most likely to perform searches on a daily basis through their speakers, followed closely by the 18-25 range.
The numbers don’t lie. People from every generation are using voice search for shopping and for help with everyday tasks and questions.
Ease-of-use if one of the main reasons for the voice search takeover. Older people may find it easier to use than a complex smartphone.
And seriously, how can you use your phone while you are baking a cake and need just the right recipe? The possibilities are nearly endless.
Conclusion
Voice search and its respective assistants are on a global takeover. In the coming years, it will be much more common to see someone speaking into their phone or into a speaker at a party.
Voice search is skyrocketing through the SEO world. It is time to take notice.
Start optimizing for voice inquiries right away.
Take a look at the infographic below to view these statistics in fine detail, and see what makes voice search tick. It is not too late to start preparing your site for the coming voice search takeover.
Disclaimer: The views and opinions stated in this post are that of the author, and Return On Now may or may not agree with any or all of the commentary.
Liam Abbott
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