Social media plays an essential role in content promotion. Now that it has gone mainstream, more people are exploiting social media sites to keep in touch with their friends, look up news and see what others are doing.
Businesses have not been left behind. They are rapidly adjusting as well.
With each coming day, businesses are increasingly turning to social media platforms to identify and pull in potential customers.
To achieve this, they’ll need to develop clickable content, because social media has assumed a significant role in how people interact.
It’s all about good content. The right content can offer many positive effects, such as boosting sales, attracting an audience and even turning visitors into loyal customers.
You need to learn how to adjust the content that will get shared on social media.
Without further ado, here are 9 key strategies for writing clickable content that people will love, and you can use to lead them to your website:
Put Emphasis On the Headline
The headline is the first thing readers will see when scrolling their social media feeds.
The headline is just as important as the content itself, therefore, has to be written in an attractive and catchy way.
You can make your headline impressive but remember to explain what the readers will gain after choosing to click on it.
There are various types of headlines.
The most popular headlines leave readers curious or are self-explanatory.
With a good headline, the reader can precisely know what you’re offering.
Add the Right Visual Aids
90% of the information received by the brain is visual in nature.
To make your content look more appealing, professional bloggers recommend adding visual aids. They bring out the element of seriousness and business-like content.
It’s proven that posts which contain images, videos or infographics tend to get more likes and shares than those that don’t.
Avoid picking random ones that you see, choose the ones that will illustrate the contents of your post to the letter.
Alternatively, creating your videos and images is another option that will guarantee more connection with your target audience.
Keep It Simple
Less is more; if you want to attract more readers keep it as simple as possible. Most people tend to skim content looking for an eye-catcher.
Use short paragraphs and sentences that are easy to grasp. Avoid using complicated sentence structures and advanced vocabulary.
Keep your article brief and straight to the point.
If the content is simple, readers will feel more comfortable to share it amongst their friends who may lack the firsthand knowledge of the topic at all.
Right Content for the Right Audience
One common error where people go wrong: sharing content with the wrong audience. You have to identify your target market.
Inability to tailor your content is a weakness. You need to do thorough research on this.
Before writing the content, you need first to analyze who you are targeting. Each niche has a different audience.
Once you know your audiences, then targeting them with social media ads become simplified and make sure that you write precise and factual content.
The primary objective of writing content is to connect with a broader audience. Sharing has become common these days, but even so, you need to make it as easy as possible.
Social media platforms have feature sharing buttons for social networks, such as Twitter, Facebook, YouTube and LinkedIn.
Make the content as relevant and exciting as possible to create motivation for the readers to share it.
It’s proven by research that the majority of the clicks on articles come from shared posts, and not from the publishers.
Create Curiosity
For a post that is full of life, you need to arouse curiosity for the readers.
Asking a question is the most natural trick to evoke their interest.
The question should not be the header as it may be flagged as click bait, particularly if there is no context for the reader’s benefit.
The use of quotes is another way of creating curiosity.
Whichever method you opt to test, make sure to fulfill their curiosity instead of setting up something great, but leaving them disappointed.
Choose the Right Time to Post Your Content
A lot of social media marketers have no idea how important timing can be on posting.
Some simply forget to keep it in mind. How can you figure out when your audience will respond the most to your posts?
It’s easy; the time that your post gets more likes and shares should be the best time to post future content. Test out posts at different times and on different days to see what works.
Due to different time zones, it’s even more important to test and adjust accordingly.
Edit and Proofread Your Content Before Posting It
Your priority should be to offer quality content. Result oriented social media posts should attain quality standards. The material also has to be in the right context.
Content full of punctuation mistakes and grammatical errors will go a long way in sabotaging your image.
Many tools such as Hemmingway App, Grammar Checker, and Grammarly are available today to help you self-edit your posts before taking them live.
Another alternative is to hire a professional to write and/or proofread your content.
Make It Personal
By writing in the second person, you will quickly connect with your target audience.
Refrain from words like “they” and “we.” Address them directly when posting inspiring content for maximum impact.
This creates a feeling of direct connection. Adding words like “yours” and “you” will create the personalized touch, and result in more likes and shares.
Conclusion
Social media is the most significant promotional tool for content writing, and the beauty is that it does not require investment.
The chief objective of creating content is to get it shared on all social media platforms.
To get positive results from social networks, master the art of using them in the right way.
Do not forget to make your content unique, smooth and enticing to read.
With the 9 tips mentioned above, you will be sure to write clickable content. But it doesn’t have to stop there.
You can continue learning more ways to benefit from social media, so stay focused and always keep learning!
All Images Credit: CC 0; Public Domain. View original feature image on Pexels.com.
Disclaimer: The views and opinions stated in this post are that of the author, and Return On Now may or may not agree with any or all of the commentary.
Lori Wade
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- 9 Strategies to Write Clickable Content for Every Social Network - December 14, 2017
