On Friday of last week I attended a great “Lunch and Learn” session at the Austin Chamber of Commerce offices. It was put on by Dale Carnegie Training, and focused on how to best lead virtual teams in the digital age. The session really got me thinking. For virtual teams, communication and alignment are paramount. […]
Top Digital Communication Tools for Virtual Teams, Part 1 Read More »
Last month, Digg announced that they were combining forces with a company called Betaworks. The vision was to combine Digg with Betaworks’ existing product, news.me. News.me is essentially a simple aggregator that shows the top stories your connections share on Facebook and Twitter. Their delivery vehicles to date had been a daily email service and
Digg: Will The New Model Work? Read More »
Keyword research is one of the most challenging pieces of online marketing and SEO. It is easy to do the research, but not so easy to filter through it for the nuggets of value. Today I will review some of the top free keyword research tools available online. NOTE: click the headers below to open
5 Free Keyword Research Tools Read More »
We are proud to offer a new service focused on managing your online reputation. We have found that nearly anyone with a brand or web presence can use help. Let’s take a moment to understand what the service is all about. Online Reputation Management: What Is It? Online Reputation Management (ORM) monitors and addresses negative mentions
Online Reputation Management Read More »
I recently came across the following video, featuring Alexi Douvas, a member of the Google Search Quality Team. He reminds us that Google is primarily interested in serving up the most relevant results. With as much hoopla we hear surrounding the constant updates and changes to the Google algorithm, they are staying true to this
How to Create Content That Ranks Well Read More »
International SEO is one of the more difficult challenges a web organization can face today. There was a time when you could just purchase a ccTLD (country code top level domain) for the location you wanted to target, roll out a localized website, and move on. Unfortunately, it simply is not that easy. Ever since
International SEO: The HREFLANG Tag Read More »
I originally came across the following video back when it was first released. Today I stumbled on it again and thought it was a great reminder in the wake of the Google Panda, Fresh, and Penguin updates. Although the ranking algorithm continues to evolve, the philosophy behind what ranks well and what does not is
Top 5 SEO Mistakes To Avoid Read More »
As I mentioned in my previous post, Search Engine Market Share by Country, I am following up with a similar analysis for Social Media / Social Networking. If you follow SEO and Social, you already realize that social is becoming a major factor in search. Both Google and Bing have emphasized it. Research continues to
Leading Social Media Platforms by Country Read More »
Quick overview of what the main match types are for pay-per-click / PPC advertising on Google AdWords.
Keyword Match Types for Google AdWords Read More »
Quick overview of the various types of social media available to all of us today.
Types of Social Media Read More »
