Website vs. Web Presence: Are You Doing Everything You Can to Reach Customers Online?

/ Analytics, Blogging, Content Marketing, Lead Generation, Marketing, Search Engine Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX / By

The following slide deck was my supporting material for a presentation to the Austin Online Marketing Club on November 27, 2012.

It addresses the question of whether you should be managing a website, or a more comprehensive web presence.

In the document, you will find a couple of case studies, a review of how the buyer’s journey has changed, and a holistic way to look at integrating the various online components, services, and strategies to improve your online visibility.

This document touches on a ton of areas, including SEO, SEM, social media, content marketing, and web personas.


If you like what you see here, contact us today to book a session on this or any online marketing topic at your group or company meeting.

We also offer online marketing training and coaching, for those of you who prefer a fully customized agenda for the meeting.

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Tommy Landry

President at Return On Now
With over 25 years of experience in digital marketing and business strategy, I help companies improve how they get found and how they grow. My background spans SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and digital advertising, but my focus today extends beyond visibility alone. AI now influences reporting, forecasting, and revenue planning, and I work with leadership teams to ensure those systems support sound decisions rather than quietly reshaping them. Through my Human + AI approach, I help organizations integrate AI into marketing and revenue workflows with clear ownership, defined checkpoints, and measurable results.

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