Website vs. Web Presence: Are You Doing Everything You Can to Reach Customers Online?

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The following slide deck was my supporting material for a presentation to the Austin Online Marketing Club on November 27, 2012. It addresses the question of whether you should be managing a website, or a more comprehensive web presence.

In the document, you will find a couple of case studies, a review of how the buyer’s journey has changed, and a holistic way to look at integrating the various online components, services, and strategies to improve your online visibility.

This document touches on a ton of areas, including SEO, SEM, social media, content marketing, and web personas.


If you like what you see here, contact us today to book a session on this or any online marketing topic at your group or company meeting. We also offer online marketing training and coaching, for those of you who prefer a fully customized agenda for the meeting.

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Tommy Landry

President at Return On Now
With over 20 years of experience across digital marketing and business strategy, I help companies of all sizes grow through focused, practical execution. My expertise includes SEO, Answer Engine Optimization (AEO), content marketing, and digital advertising. As a marketing and AI strategist, I apply the HAIF (Human + AI Framework) Model to combine advanced AI capabilities with the human touch. This approach enables businesses to streamline operations, scale effectively, and improve marketing performance. I focus on delivering strategies that drive clear, measurable results.

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