Website vs. Web Presence: Are You Doing Everything You Can to Reach Customers Online?

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The following slide deck was my supporting material for a presentation to the Austin Online Marketing Club on November 27, 2012. It addresses the question of whether you should be managing a website, or a more comprehensive web presence.

In the document, you will find a couple of case studies, a review of how the buyer’s journey has changed, and a holistic way to look at integrating the various online components, services, and strategies to improve your online visibility.

This document touches on a ton of areas, including SEO, SEM, social media, content marketing, and web personas.


If you like what you see here, contact us today to book a session on this or any online marketing topic at your group or company meeting. We also offer online marketing training and coaching, for those of you who prefer a fully customized agenda for the meeting.

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Tommy Landry

President at Return On Now
As Founder and President of Return On Now, Tommy Landry provides the vision behind our SEO and SEM methodologies. With over 25 years of business experience and a deep understanding of modern internet marketing techniques, he spends his time providing hands-on consulting, insightful content, and engaging public speaking appearances to Online Marketers of all skill levels.

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