Website vs. Web Presence: Are You Doing Everything You Can to Reach Customers Online?

The following slide deck was my supporting material for a presentation to the Austin Online Marketing Club on November 27, 2012. It addresses the question of whether you should be managing a website, or a more comprehensive web presence.

In the document, you will find a couple of case studies, a review of how the buyer’s journey has changed, and a holistic way to look at integrating the various online components, services, and strategies to improve your online visibility.

This document touches on a ton of areas, including SEO, SEM, social media, content marketing, and web personas.



If you like what you see here, contact us today to book a session on this or any online marketing topic at your group or company meeting. We also offer online marketing training and coaching, for those of you who prefer a fully customized agenda for the meeting.