Usability / UX

Technical SEO Problems to Avoid

Technical SEO: Most Common Problems To Avoid

Technical SEO problems can really crush your website’s ranking. Even if you spend hours upon hours creating top-quality material, investing in website design, and chasing organic traffic, a few simply mistakes could set you back anyway. Before you can focus on creating content, you need to think about the backbone of every website – search […]

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6 Tactics for Effectively Presenting Your Product to Website Visitors

6 Tactics for Effectively Presenting Your Product to Website Visitors

Have you ever landed on a website only to feel overwhelmed, lost, or simply unimpressed by the product presentation? How many times have you found yourself squinting at cluttered product descriptions. Or scratching your head trying to decipher the value of what’s offered?  We’ve all been there. The internet is full of businesses battling for

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How Will Recent AI Technologies Affect eCommerce?

How Do New AI Technologies Affect eCommerce?

Artificial Intelligence (AI) has impacted ecommerce heavily since its introduction, by making tasks more convenient, accessible, and easy to navigate. By 2030, there will be an expected value of $16.8 billion for AI technologies in the eCommerce market, with a 15.7% growth rate in the next eight years. AI is poised to make a huge

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SEO for Realtors: 8 Tips

SEO for Realtors: 8 Tips to Enhance Online Discoverability

The real estate market is highly competitive. Because of this, real estate agents need to do everything they can to market their services and properties online. Reports show that most homes sell after just seven days in the US. Nearly half of all sales are over the listing price. If you’re in the real estate

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AI Integration in Digital Marketing: Unlocking New Possibilities

AI Integration in Digital Marketing: Unlocking New Possibilities

Digital marketing is continually evolving, with businesses seeking innovative strategies to help them reach and engage their target audiences. Recently, artificial intelligence (AI) has emerged as a game-changer in the field. AI is revolutionizing how marketing campaigns are planned, executed, and optimized. By harnessing the power of AI, your business can unlock new possibilities and

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How to Combine SEO and Affiliate Marketing Strategies

How to Combine SEO and Affiliate Marketing Strategies

Many businesses make a huge mistake by treating SEO and affiliate marketing as two separate things. In order to achieve the best possible results, you need to learn how to combine your SEO and affiliate marketing into one coherent strategy. Affiliate Marketing: What Is It and How Does It Work Affiliate marketing is a powerful

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Ecommerce Copywriting Tactics: How Language Differentiates Your Brand

Ecommerce Copywriting Tactics: How Language Differentiates Your Brand

In the age of digital shopping, an unforgettable ecommerce presence is the holy grail for brands seeking to create a lasting impression. At the heart of this virtual showmanship lies a craft that is often underestimated but can turn the tide in your favor – ecommerce copywriting. The Power of Ecommerce Copywriting As straightforward as

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CTA Best Practices

7 CTA Best Practices to Increase Conversions + 10 Great Examples

Calls-to-action (CTAs) are an integral part of any conversion optimization strategy. They may seem insignificant and small compared to other elements, but since they are the ones that truly inspire action, they need to be on point. Not to mention that they need to be prominent enough to be seen practically as soon as a

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Explainer Videos: How They Boost B2C Conversion Rates

Explainer Videos: How They Boost B2C Conversion Rates

A lot of people think that business-to-consumer (B2C) is 100% different from business-to-business (B2B) marketing. While that is true on many levels, B2C companies can absolutely benefit from understanding what works when marketing to businesses. Both segments are easy to engage with video content, however, B2C engages more frequently and more deeply with videos. Maybe

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Multilingual SEO Best Practices

Multilingual SEO: Best Practices to Achieve Business Success

If you have a business that serves clients from around the world, you need to apply multilingual SEO best practices. With these tactics in place, you can ensure that your website is accessible and useful to a diverse clientele. Good SEO not only earns your website the approval of Google but also improves the website’s

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