Usability / UX

6 Tips to Pick your Perfect Domain Name

6 Secrets of Choosing the Perfect Domain Name for Your Online Business

Inbound Marketing, Marketing, SEO / Search Engine Optimization, Usability / UX /

Some people mistakenly believe that a website’s domain name is the actual name of the website. However, it’s much more than that. The right domain name will significantly impact your branding. It can also help increase click-through rates on organic SERPs and boost the effectiveness of any offline advertising you may be running.  And you should […]

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How to succeed at email marketing with Gen Z

4 Successful Email Marketing Strategies to Reach Gen Z

Conversion Rate Optimization, Customer Retention, Lead Generation, Marketing, Mobile, Social Media, Usability / UX /

Over the past few years, millennials have become a favorite topic of conversation among marketing gurus. But they are adults now, and we need to be thinking ahead to Gen Z, which comes next. Focusing on what they do online, how they make purchasing decisions, and whether they still open their emails, marketers around the

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5 SEO Tips for Healthcare and Biotech Business Growth

5 SEO Tips for Healthcare and Biotech Business Growth

Content Marketing, Inbound Marketing, Local Businesses, Marketing, Mobile, SEO / Search Engine Optimization, Social Media, Usability / UX /

Have you just started a healthcare or biotech business? Then you must know how difficult it is to create awareness about what you do. It is no secret that a business can’t grow if it lacks the attention of potential customers. With the world going digital at a rapid pace, tons of people are turning

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CRO Conversion Rate Optimization FEATURE IMAGE

7 CRO Methods: Turn Your Website into a Conversion Machine

Conversion Rate Optimization, Customer Retention, eCommerce, Inbound Marketing, Lead Generation, Marketing, Usability / UX /

Sure, you have a website, but wouldn’t you rather own a conversion machine instead? If you agree that the sounds of virtual cash registers are music to your ears, discover how the best Conversion Rate Optimization (CRO) methods can turn any website into a sales superstar. CRO is not some magic or pseudo-science. It’s the

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eCommerce works better with great SEO - here's a checklist of what to get in order

eCommerce SEO Checklist: Points To Know For Online Store Success

eCommerce, SEO / Search Engine Optimization, Usability / UX /

Why do you need a strong online presence? Well, a big part of that is showing on search results online. eCommerce SEO is important. It lets you be seen and heard in whatever niche you’re in. Over the last couple of years, it’s even become a determining factor as to whether or not your business

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Single Page vs Multi-Page Website for SEO and UX

Pros and Cons of a Single-page Website for #SEO

Blogging, Inbound Marketing, Marketing, Mobile, SEO / Search Engine Optimization, Usability / UX /

In an attempt to find the best possible way to draw the attention of their audience, many companies are opting for a single-page website. This means that all the information your website visitor may want to receive can be found on the one same page. Apart from allowing for a beautiful design to be applied,

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SEO Tips to Outrank Competitors - Coffee Cup Desk Online Marketing Image

7 #SEO Tips to Outrank Your Competitors

Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX /

SEO is a great tool used by companies to market their products so that they can increase their revenue. Most successful companies use SEO to reach out to their customers online. In today’s world, where competition among companies is tough, you should absolutely lean on SEO to gain an advantage over your online competitors. As

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The E Commerce Revolution: 8 reasons Why Your Brand Needs SEO

The E Commerce Revolution: 8 Reasons Why Your Brand Needs SEO

Marketing, SEO / Search Engine Optimization, Usability / UX /

In today’s competitive world, content plays a strategic role in defining the success of your business. The quality of your content determines the online visibility of your brand, as well as the user interaction that takes place. So, what is SEO? What value does it offer to businesses? Search Engine Optimization (SEO) has become increasingly

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Improve Content with Cognitive Psychology

How Cognitive Psychology Can Improve Blog Content

Blogging, Content Marketing, Inbound Marketing, Marketing, Usability / UX /

For some people blogging is just a hobby. Others blog to earn money. And there are those who see blogging as a powerful content marketing tool which they use to expand their audience and turn their website visitors into loyal customers. If blogging plays a significant role in your professional life, you need to find

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Psychological Tricks for Increasing ecommerce sales online

5 Psychological Tricks To Give Your Online Sales A Boost

Analytics, Content Marketing, Conversion Rate Optimization, Customer Retention, eCommerce, Marketing, Usability / UX /

There’s a lot of noise and confusion in the online space. Many marketers find it a major challenge to get customers to choose your product over the next one on their list. Although it is not straightforward, there are some psychological tricks that can help you tap into the minds of your potential customers. If

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