Link building is a hot topic among Search Engine Optimization (SEO) circles. For years, links have been a key piece of how we promote and rank websites. Off page SEO is one of the “Three Pillars” of SEO, based on the model I use to explain it to folks who don’t understand how it all […]
How to Approach Link Building The Right Way: 7 Key Steps Read More »
For several years now, content marketing has been a top priority for marketers. How many times have you heard the phrase “Content is King?” Well, yes, content is important. A good website should have a flow of high quality, engaging content. Freshness, after all, is a factor in how the leading search engines rank your
Help Your Content Marketing Rank With Booster Campaigns Read More »
By now, pretty much everyone in marketing should understand the value of blogging for business benefit. For those of you who are still unclear, here are the most commonly cited reasons: Reinforce your brand message and establish thought leadership in your field Provide a range of keywords and topics to help your domain rank in search
How To Write Blog Posts That Will Rank Well and Engage Readers Read More »
Thank you to everyone who attended the social media training yesterday at the SCORE-Austin offices. As one of three components underneath SCORE’s local content marketing workshop series, this session took a deep dive into the following topics: What is social media Why use social media for marketing What are the types of social media available
Grow Your Business With Social Media and Content Marketing [SlideShow] Read More »
We like to cover more in depth topics here, such as SEO, SEM, Content Marketing, and the like. But at the core of all of these efforts is the website itself. If you are using the web to promote your business, you absolutely MUST have a quality website in place to maximize your reach out
8 Key Characteristics of a Quality Website for Business Read More »
Today I presented the third installment of the Content Marketing series on behalf of SCORE-Austin at their offices here in town. It was good to see some familiar faces from my previous session, and also good to welcome in some new folks for the material. We covered a lot of ground in the class, most
Content Marketing: Grow Your Business With Social Media Read More »
The content management system (CMS) landscape is beyond fragmented. There are literally hundreds (possibly thousands) of CMS options available. My personal favorite is WordPress, the CMS platform we use for the Return On Now website and blog. It is also the most frequently used blogging platform today. Plugins: Why They Matter Bloggers love WordPress for
7 Must-Have Plugins for WordPress Read More »
Social Search is a huge priority for Google, so it should be for you as well. They have gone to great lengths to make progress in figuring it out, because their own future depends on it. If you are still struggling to enhance your SERP placement, the following are some tips you can use to
Social Search: How to Maximize Your Online Visibility Using Social Media Read More »
If you are reading this blog post, you already understand the idea of the “blogosphere”. Heck, you are probably blogging on your own or your company’s website. It is known that blogging is beneficial to overall site health as well as SEO. But are you sure you are approaching it correctly? How confident are you
Blogging for SEO Benefits Read More »
Please enjoy this guest post analyzing how Digg went from being tops in the social bookmarking race to where it stands today. By now, you have probably heard that Digg has had a rather unfortunate fall from grace. There was a time when it was a big and exciting tool that had everyone talking: The
What Went Wrong for Digg? Read More »
