Posts Tagged ‘messaging’

How to Build Buyer Personas

Are you just starting your journey into the world of marketing? If so, you may not know about audience and buyer personas. And that’s okay. When just starting out, you have to heavily focus on building an audience and providing services they will want to buy. Don’t worry if you have no idea where to start.…

Read More

How Startups Can Use Social Media to Understand Customer Needs

Social media connects people with friends, families, and others who share similar interests. Using the wide range of social media services available, everyone can easily communicate and share information with each other. Brands have even begun to use these same platforms as marketing tools for engaging a larger number of people. Social media connects these…

Read More

Landing Page Tips for Better Conversion Rates and Revenue

Many businesses pursue business leads via a range of mediums, such as pay-per-click (PPC), search engine optimization (SEO), and social media marketing. If you’re using PPC, the chances are that you are directing visitors to your landing pages. The better you’re able to pitch them the offer and get them to convert, the more effective…

Read More

Targeting Average Jane Or Joe? How To Get Them To Contact You

In a perfect world, your prospects – the average Jane’s and Joe’s of this world – would contact you, as opposed to the other way around. We’re not living in a perfect world, but here’s the thing: Getting your prospects so excited about your brand that they initiate contact is totally possible! How so? Let’s…

Read More

Are You Dropping the Ball with Online Marketing?

I’ve been working on a new ebook that highlights 10 big mistakes businesses make when building out their online marketing programs. The book is now available, and I wanted to share a quick excerpt from the beginning of the book here. Before I get to it, I have to fess up… the book actually includes…

Read More