marketing automation

AI Integration in Digital Marketing: Unlocking New Possibilities

AI Integration in Digital Marketing: Unlocking New Possibilities

Advertising, Analytics, Content Marketing, Customer Retention, Inbound Marketing, Lead Generation, Marketing, Security, SEO / Search Engine Optimization, Social Media, Usability / UX /

Digital marketing is continually evolving, with businesses seeking innovative strategies to help them reach and engage their target audiences. Recently, artificial intelligence (AI) has emerged as a game-changer in the field. AI is revolutionizing how marketing campaigns are planned, executed, and optimized. By harnessing the power of AI, your business can unlock new possibilities and […]

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How to Automate Your Customer Experience for Referrals

How to Automate Your Customer Experience for Referrals

Customer Retention, Lead Generation, Marketing, Small Business, Social Media /

The buyer’s journey has changed drastically compared to what it was several years ago. This is mainly due to the growth of the internet, as well as changes in consumer expectations. Prospects today will complete more than half of the buying journey before even speaking to a sales representative for the first time. Marketing automation

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Lead Nurturing done right

Lead Nurturing: How to Do It The RIGHT Way [INFOGRAPHIC]

Content Marketing, Conversion Rate Optimization, Customer Retention, Lead Generation, Marketing /

When customers turn to you for information about a product or service, they’ve likely encountered a pain point: They have a problem they need to solve. Even more importantly, they need you to figure out if you can assist them. It’s that plain and simple. It might be a big problem—say, they have something new

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Email Marketing Tricks

Email Marketing Tricks for Today, Tomorrow, and Beyond

Customer Retention, Lead Generation, Marketing /

Email is one of the oldest tools in the digital marketing toolbox. Regardless of that fact, it is still one of the most effective. According to a 2017 email tracking study from the Direct Marketing Association, email offers up to 30 times return on investment (ROI) on average. How does this old-school tool continue to

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Internet Marketing 101: Messaging, Life Cycle, Personas

Internet Marketing 101 [Slideshow]

Content Marketing, Lead Generation, Marketing, Search Engine Marketing, SEO / Search Engine Optimization, Small Business, Social Media, Training /

Our friends over at SCORE have been hard at work to provide quality, up-to-date trainings to business owners and managers in the Austin, TX area. As part of that ongoing effort, we collaborated with them to build out a basic class called “Internet Marketing 101”. The intent of this training is to glaze the surface

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2013 Online Marketing Predictions From Around the Web

Analytics, Lead Generation, Marketing, Mobile, Research, SEO / Search Engine Optimization, Social Media /

As we get a couple of weeks or so into 2013, most of the “predictions” columns, articles, and blog posts have made their way out onto the web. This annual tradition is one that most of us either love or hate. I tend to take a non-biased view to start, but there does come a

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Managing Web Forms For Conversion and Lead Quality

Lead Generation, Marketing, Research, Usability / UX /

Marketing Sherpa recently released another solid chart of the week, this one focused on form fields for lead generation. The chart summarizes the list of fields that marketers designated as the most important for lead generation forms. But before we get to the chart, let’s frame the topic to understand why this data is of great

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Marketing Automation: The Importance of Lead Scoring in B2B

Marketing /

As I’ve mentioned in this space previously, I have spent a great deal of time of late evaluating various marketing related technologies to build out some efficiencies and adopt some of the newer tricks out there. Last months I dug into my view on the content management space. As it turns out, several of the content management and WEM vendors also include Marketing Automation. So I thought I’d talk a little how to use it to nurture leads.

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