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7 Proven Types of Content That Are Proven to Boost Conversions

7 Unique Content Types Proven to Boost Conversions

Creating content has never been more difficult. We have already seen everything, read everything, listened to everything. Someone somewhere has created something along the lines of what we want to create. However, the trick to creating high-converting content these days is not so much in being original to the point of reinventing the wheel. It’s […]

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3 Ways Advertising Helps Your Online Business Grow In Value

3 Ways Advertising Helps Your Online Business Grow In Value

Imagine, if you would, two eCommerce websites. They both sell the same products, target the same customer demographic, have a similar brand identity, and operate at roughly the same price point. Both owners are planning an exit within the next several years. Their stores are virtually identical, save for one minor difference. The owner of

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Why to Use Twitter Ads

Top 5 Reasons to Use Twitter Ads

Twitter can organically build a marketing presence for a brand. Twitter ads have tremendous power to influence the purchasing decision of customers. Imagine the power of using both organic and paid Twitter ads to help drive demand and awareness of your brand. Social media has completely changed us. Most people are on social media not

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7 Unconventional Tips for Writing Content That Converts into Sales

7 Unconventional Tips for Writing Content That Converts into Sales

Written content is the key to a successful content marketing strategy. It’s the foundation of your strategic plan to raise brand awareness and get more people to learn about you. Plus, nailing your written content opens a lot of new doors for you. And, one of those doors is an increase in your sales. That’s

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Online Reputation Management ORM - 6 Tips to Boost It

Online Reputation Management (ORM): 6 Tips to Boost It

No matter what size your company is or which industry you are in, sooner or later, you’ll have to deal with an unhappy customer. Fortunately, most complaints can be settled quickly through an email or a phone call. Sometimes, however, the situation gets more complicated. If a customer feels that they have been significantly wronged,

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How to diagnose and reduce the bounce rate on your blog

How to Diagnose And Reduce The Bounce Rate On Your Blog

You put in a lot of work to create and promote blog content that appeals to your target audience. A high bounce rate is the last thing you want to see. Visitors land on your blog for a number of reasons. Maybe a branded or paid social media post directed traffic to a specific article.

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How much does Google really care about content freshness - fresh grass

How Much Does Google Really Care About Content Freshness?

A couple of years ago, the blogosphere went crazy for updating old content. Optimizing your existing posts became the default for a lot of sites. It was even a higher priority than posting new content, because people realized that old content can age badly. So freshness is really important, right? Well the answer is a

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