analytics -

AI Integration in Digital Marketing: Unlocking New Possibilities

Advertising, Analytics, Content Marketing, Customer Retention, Inbound Marketing, Lead Generation, Marketing, Security, SEO / Search Engine Optimization, Social Media, Usability / UX / By Ashley Nielsen

Digital marketing is continually evolving, with businesses seeking innovative strategies to help them reach and engage their target audiences. Recently, artificial intelligence (AI) has emerged as a game-changer in the field. AI is revolutionizing how marketing campaigns are planned, executed, and optimized. By harnessing the power of AI, your business can unlock new possibilities and …

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Instagram Reels Analytics Guide

Analytics, Content Marketing, Inbound Marketing, Marketing, Social Media, Video / By Emery Jade

In today’s digital age, social media platforms have become integral to any brand’s marketing strategy. Instagram is no exception. Instagram’s latest feature, Reels, is quickly becoming the go-to platform for brands to showcase their product offerings and create engaging content. Instagram Reels provides a platform for brands to create entertaining videos with creative animations, audio, …

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Conversion Rate Optimization CRO Checklist INFOGRAPHIC

Conversion Rate Optimization (CRO) Checklist: The Ultimate Guide in 2023 [INFOGRAPHIC]

Analytics, Conversion Rate Optimization, Lead Generation, Marketing, SEO / Search Engine Optimization, Usability / UX / By Nirav Dave

CRO, short for Conversion Rate Optimization, is a strategic approach to influencing your website visitors to take a specific desired action. Marketers use call to actions (CTAs) to improve the chances of conversions. Our comprehensive Conversion Rate Optimization (CRO) checklist can help you build and execute a well-planned CRO campaign. Get Started With the Conversion …

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Marketing With Meaning: Tips on How to Make an Impact on Your Target Audience

Advertising, Analytics, Content Marketing, Customer Retention, Inbound Marketing, Marketing, Public Relations, Social Media, Video / By Noah Rue

Marketing has undergone some dramatic changes in recent decades. It’s no longer enough to build your marketing campaigns on the core values of quality and affordability. Today’s consumers want more than just a terrific product at a great price. They also want meaning and relationship. They want to support businesses whose values they feel align …

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PPC for SaaS Marketing Results: 6 Must-Read Tips

Advertising, Analytics, Conversion Rate Optimization, Lead Generation, Marketing, Search Engine Marketing / By Eric Smith

With more and more businesses shifting their marketing efforts to the digital sphere, it’s no wonder that SaaS (software as a service) is becoming increasingly popular. SaaS is a business model that allows companies to offer their software to customers through the internet, without having to install it on a physical computer. This model has …

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How to Use APIs to Enhance Your SEO

Advertising, Analytics, eCommerce, Inbound Marketing, Local Businesses, Marketing, Search Engine Marketing, Security, SEO / Search Engine Optimization, Social Media, Usability / UX / By Jonathan Aisiki

According to research, marketers employ up to 30 distinct applications to accomplish their goals. Because of this situation, marketers frown upon the idea of ramping on yet another complex and difficult-to-learn tool. Fortunately, we can use APIs to accomplish the same tasks faster and more efficiently. API technologies provide unprecedented access to important data, and …

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5 Medical Marketing Mistakes Doctors Make

Analytics, Content Marketing, Customer Retention, Inbound Marketing, Marketing, Social Media, Video / By Mary Voss

We have witnessed a rising trend in medical marketing mistakes across the board, according to recently published healthcare marketing reports by Smith and Jones 2020 and Smith and Jones 2022, digital marketing experts in the field of medicine. A poorly planned marketing campaign leads to even worse execution. And poor execution won’t just prevent you …

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How to Evaluate and Improve Customer Acquisition Costs For Maximum ROI [INFOGRAPHIC]

Advertising, Analytics, Conversion Rate Optimization, Entrepreneurship, Lead Generation, Marketing, Social Media / By Reuben Yonatan

Customer acquisition cost (CAC) is a term that has increased in popularity with the rise of more targeted advertising and marketing campaigns that companies can easily track. Determining your customer acquisition cost can help you understand if you’re spending more money to obtain clients than you should be. Customer Acquisition Cost Formula The CAC formula …

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Top 5 Reasons to Use Twitter Ads

Blogging, Content Marketing, Inbound Marketing, Lead Generation, Marketing, Search Engine Marketing, Social Media / By Mary Jones

Twitter can organically build a marketing presence for a brand. Twitter ads have tremendous power to influence the purchasing decision of customers. Imagine the power of using both organic and paid Twitter ads to help drive demand and awareness of your brand. Social media has completely changed us. Most people are on social media not …

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Landing Page Tips to enhance conversions

Landing Page Tips for Better Conversion Rates and Revenue

Analytics, Content Marketing, Conversion Rate Optimization, Lead Generation, Marketing, Mobile, Usability / UX / By Patrick Watt

Many businesses pursue business leads via a range of mediums, such as pay-per-click (PPC), search engine optimization (SEO), and social media marketing. If you’re using PPC, the chances are that you are directing visitors to your landing pages. The better you’re able to pitch them the offer and get them to convert, the more effective …

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