Posts Tagged ‘analytics’
How to Use APIs to Enhance Your SEO
According to research, marketers employ up to 30 distinct applications to accomplish their goals. Because of this situation, marketers frown upon the idea of ramping on yet another complex and difficult-to-learn tool. Fortunately, we can use APIs to accomplish the same tasks faster and more efficiently. API technologies provide unprecedented access to important data, and…
Read More5 Medical Marketing Mistakes Doctors Make
We have witnessed a rising trend in medical marketing mistakes across the board, according to recently published healthcare marketing reports by Smith and Jones 2020 and Smith and Jones 2022, digital marketing experts in the field of medicine. A poorly planned marketing campaign leads to even worse execution. And poor execution won’t just prevent you…
Read MoreHow to Evaluate and Improve Customer Acquisition Costs For Maximum ROI [INFOGRAPHIC]
![How to Evaluate and Improve Customer Acquisition Costs For Maximum ROI [INFOGRAPHIC]](https://943727.smushcdn.com/2516750/wp-content/uploads/2021/11/Infographic-How-to-Calculate-Customer-Acquisition-Cost-feature-150x150.png?lossy=1&strip=1&webp=1)
Customer acquisition cost (CAC) is a term that has increased in popularity with the rise of more targeted advertising and marketing campaigns that companies can easily track. Determining your customer acquisition cost can help you understand if you’re spending more money to obtain clients than you should be. Customer Acquisition Cost Formula The CAC formula…
Read MoreTop 5 Reasons to Use Twitter Ads
Twitter can organically build a marketing presence for a brand. Twitter ads have tremendous power to influence the purchasing decision of customers. Imagine the power of using both organic and paid Twitter ads to help drive demand and awareness of your brand. Social media has completely changed us. Most people are on social media not…
Read MoreLanding Page Tips for Better Conversion Rates and Revenue
Many businesses pursue business leads via a range of mediums, such as pay-per-click (PPC), search engine optimization (SEO), and social media marketing. If you’re using PPC, the chances are that you are directing visitors to your landing pages. The better you’re able to pitch them the offer and get them to convert, the more effective…
Read MoreHeat Maps: What They Are and How to Generate One
In today’s world, companies have a lot of challenges to overcome if they want to win a share of the market. Everybody’s doing digital marketing, and it is not a secret. However, not everybody does it equally well. Therefore, you need to find a way to evaluate your online marketing efforts continuously, so you can…
Read MoreHow to Determine If Your Marketing Strategy Is Built With the Customer in Mind
Sometimes, a company’s marketing strategy can stray a little bit from its mission. In an attempt to target as much of the market as possible, many companies end up forgetting about the customers that already make up their consumer base. In other situations, their marketing strategy may not have enough information about their customers. In…
Read MoreHow to Calculate and Optimize Customer Lifetime Value [INFOGRAPHIC]
All businesses need to know how much profit is generated from purchases. The most important and fundamental financial goal of any company is for revenue to exceed outlays, or expenses. This annual goal stands whether you’re a founder running a startup or the CFO of a national behemoth corporation. So, how can you predict the…
Read MoreHow to Use RFM Segmentation to Reach Your Ideal Audience
Stop for a moment and think of the stores you love. It may be your local bakery shop, or perhaps the coffee shop you frequent on your way to work. Perhaps it is a fashion retailer. Whatever it is, stop and think for a moment of the things that make you go back to that…
Read More7 Must-Have Plugins for WordPress
The content management system (CMS) landscape is beyond fragmented. There are literally hundreds (possibly thousands) of CMS options available. My personal favorite is WordPress, the CMS platform we use for the Return On Now website and blog. It is also the most frequently used blogging platform today. Plugins: Why They Matter Bloggers love WordPress for…
Read More