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How to Evaluate and Improve Customer Acquisition Costs For Maximum ROI [INFOGRAPHIC]

How to Evaluate and Improve Customer Acquisition Costs For Maximum ROI [INFOGRAPHIC]

Advertising, Analytics, Conversion Rate Optimization, Entrepreneurship, Lead Generation, Marketing, Social Media / By

Customer acquisition cost (CAC) is a term that has increased in popularity with the rise of more targeted advertising and marketing campaigns that companies can easily track. Determining your customer acquisition cost can help you understand if you’re spending more money to obtain clients than you should be. Customer Acquisition Cost Formula The CAC formula …

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Why to Use Twitter Ads

Top 5 Reasons to Use Twitter Ads

Blogging, Content Marketing, Inbound Marketing, Lead Generation, Marketing, Search Engine Marketing, Social Media / By

Twitter can organically build a marketing presence for a brand. Twitter ads have tremendous power to influence the purchasing decision of customers. Imagine the power of using both organic and paid Twitter ads to help drive demand and awareness of your brand. Social media has completely changed us. Most people are on social media not …

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Landing Page Tips to enhance conversions

Landing Page Tips for Better Conversion Rates and Revenue

Analytics, Content Marketing, Conversion Rate Optimization, Lead Generation, Marketing, Mobile, Usability / UX / By

Many businesses pursue business leads via a range of mediums, such as pay-per-click (PPC), search engine optimization (SEO), and social media marketing. If you’re using PPC, the chances are that you are directing visitors to your landing pages. The better you’re able to pitch them the offer and get them to convert, the more effective …

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Feature Image - What are Heat Maps and How Do You Generate One?

Heat Maps: What They Are and How to Generate One

Analytics, Conversion Rate Optimization, eCommerce, Marketing, Usability / UX / By

In today’s world, companies have a lot of challenges to overcome if they want to win a share of the market. Everybody’s doing digital marketing, and it is not a secret. However, not everybody does it equally well. Therefore, you need to find a way to evaluate your online marketing efforts continuously, so you can …

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Does your marketing strategy keep the customers in mind?

How to Determine If Your Marketing Strategy Is Built With the Customer in Mind

Analytics, Blogging, Content Marketing, Customer Retention, eCommerce, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media / By

Sometimes, a company’s marketing strategy can stray a little bit from its mission. In an attempt to target as much of the market as possible, many companies end up forgetting about the customers that already make up their consumer base. In other situations, their marketing strategy may not have enough information about their customers. In …

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Customer Lifetime Value FEATURE IMAGE

How to Calculate and Optimize Customer Lifetime Value [INFOGRAPHIC]

Analytics, Customer Retention, eCommerce, Marketing, SEO / Search Engine Optimization / By

All businesses need to know how much profit is generated from purchases. The most important and fundamental financial goal of any company is for revenue to exceed outlays, or expenses. This annual goal stands whether you’re a founder running a startup or the CFO of a national behemoth corporation. So, how can you predict the …

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7 Must-Have Plugins for WordPress

Analytics, Blogging, Content Marketing, Marketing, SEO / Search Engine Optimization, Social Media / By

The content management system (CMS) landscape is beyond fragmented. There are literally hundreds (possibly thousands) of CMS options available. My personal favorite is WordPress, the CMS platform we use for the Return On Now website and blog. It is also the most frequently used blogging platform today. Plugins: Why They Matter Bloggers love WordPress for …

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