Social Media - Page 6 of 43

Content Creator vs Influencer Marketing for Startups: Which Should You Choose?

A seemingly endless debate is taking place in marketing circles. Which approach offers the best benefits? Content creator vs. influencer marketing for startups? Both are marketing staples nowadays, and both industries only continue to expand. The influencer industry is now valued at $16.4 billion, while the content creation industry is worth about $44 billion. Neither […]

Content Creator vs Influencer Marketing for Startups: Which Should You Choose? Read More »

Multilingual SEO: Best Practices to Achieve Business Success

If you have a business that serves clients from around the world, you need to apply multilingual SEO best practices. With these tactics in place, you can ensure that your website is accessible and useful to a diverse clientele. Good SEO not only earns your website the approval of Google but also improves the website’s

Multilingual SEO: Best Practices to Achieve Business Success Read More »

2023 PPC Trends: Integration of PPC with Social Media Platforms

5 PPC Trends to Look Out For in 2023

PPC (Pay-Per-Click) advertising can help you achieve your sales and marketing goals. PPC is a powerful tool that can support many parts of the sales funnel, aligning website traffic drivers to end goals. Some powerful benefits of using PPC are: PPC is measurable and trackable It can meaningfully contribute to business goals PPC puts you

5 PPC Trends to Look Out For in 2023 Read More »

B2B vs B2C Marketing Strategies: Key Differences

The digital marketing world has different types of business strategies, specifically: business-to-business (B2B) and business-to-consumer (B2C). Marketing teams tend to see that both approaches share similar goals and objectives, and they understand whether B2B vs B2C marketing strategies will best serve their revenue goals. So, what’s the difference between the two? You’re in the right

B2B vs B2C Marketing Strategies: Key Differences Read More »

‌How To Optimize Link Building By Understanding Your Audience’s Mindset

To succeed in the modern Internet environment, your website content needs to be both timely and engaging. When it comes to SEO, forget about algorithms and keywords. If you really want to success with both ranking and engagement, be sure that what you’re offering speaks to your audience’s mindset. You can greatly improve your organic

‌How To Optimize Link Building By Understanding Your Audience’s Mindset Read More »

Zero Search Volume Keywords: Why You Should Target Them

First things first: What is search volume? In simple terms, “search volume” refers to the average number of times users search for a keyword (a term or a query) on search engines within a specified timeframe, typically the previous year. It is a measure of the popularity of any given search query. As anyone would

Zero Search Volume Keywords: Why You Should Target Them Read More »

6 Simple Ways to Differentiate Your Brand on Social Media

93% of marketers worldwide are using social media to reach their target audience. Since the average internet user spends 147 minutes on social media platforms each day, it’s undeniable that these efforts will make an impact. However, we can’t claim that most brands have a consistent social media presence, nor that they are doing a

6 Simple Ways to Differentiate Your Brand on Social Media Read More »

Content Mapping Guide: 7 Reasons Every Online Business Needs One

As a business, if you find yourself marketing your product to the wrong audience, you might as well talk in an empty room. We are no longer in the era of broad, generalized content and marketing campaigns. The key to taking your online business to the next level lies in knowing your audience. By doing

Content Mapping Guide: 7 Reasons Every Online Business Needs One Read More »

What Is CPM? The Key to Successful Digital Advertising

When it comes to digital advertising, CPM is one of the most important metrics that you need to understand. CPM, which stands for “cost per mille,” is a metric used to measure the cost of an advertisement relative to the number of impressions it receives. In this article, we will explain what CPM is and

What Is CPM? The Key to Successful Digital Advertising Read More »

2023 Small Business Marketing: Planning For The New Year Early

2023 Small Business Marketing: 5 Ways to Get An Early Start

The last few months of the year can be chaotic for small businesses. Many companies are facing a seasonal sales push, an impending financial close, and staff with extra stress and commitment. On top of everything, it’s also time to put definitive small business marketing plans in place for the coming year. Small Business Marketing:

2023 Small Business Marketing: 5 Ways to Get An Early Start Read More »