Social Media

10 Reasons to Give Thanks

2010 has been quite a year so far, with its fair share of good developments, curve balls, and surprises. I’ve been a bit spotty on updating Return On Now, primarily because of a couple of nasty curve balls that have come my way. But onward and upward, and let’s get ready for 2011.

But first, let’s take a moment to reflect on some of the good things, those things which have been both fortunate and welcomed, over the recent months.

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Public Relations: How It Works In A Social World

This week, let’s take a moment to look at PR / Public Relations for a moment. PR has long been a primary way by which companies of all sizes influence public opinion, build brand awareness and familiarity, and create general goodwill toward a brand.

With the latest social media tools and networking capabilities, there has been a great deal of debate about how PR is changing. Some speculate that the discipline is due to become obsolete, others advocate a revamped approach, and still others merely see today’s PR environment as a small offshoot of how we have always done it.

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Social Networking: Blend With REAL Networking for Effectiveness

The old adage It’s not what you know; it’s who you know may be seen as a tired cliche in many circles these days, with good reason. This is what you’d expect from overused analogies like this one.

Tired or not, it is still absolutely a fact. Thought leaders spend unbelievable time and effort trying to hammer home this message in an online context, wrapping words like social networking, social media, social graph, and other terms around it in hopes of getting the message across.

The problem? Well, there is a forest, and there are some trees, but are they one and the same? Not really…

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Social Media Analogies

Let’s take a quick break from the serious topics today. In a recent conversation with a colleague of mine, I sat and watched as he struggled to come up with a new analogy for social media as a whole.

Of course, through those struggles, we both realized that it’s not quite the easiest thing to liken to another concept. At the same time, many people had already attempted to do so.

In honor of his struggles and our on-the-spot realization, I present to you the following possible analogies for social media. These all include citations if you wish to learn more about the thought process for yourself, and I’d welcome any commentary on whether you agree or disagree with my assessment of each.

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6 Questions To Test Credibility of Content in a Social World

Everyone out there is talking about social media, the new opportunities and risks, and how to best use it. In response, your peers have begun an aggressive push to figure out what the various tools, sites, and techniques can offer their business. This is a great thing, one that I’ve been cheering on since the start.

In reality, we’ve only taken baby steps toward really getting this all figured out in both a personal and business context. With so much left to learn and so many different opinions about this fast-changing area, it’s easy to get carried away with the excitement of mastering some new tricks.

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Social Media is NOT a Strategy

Really got your attention with that headline, didn’t I? It’s not just a ploy to get cheap clicks.

Enough with the Hype

As you are surely aware by now, I’m a huge fan of social media, new media, social networking, sharing/bookmarking, and pretty much every other cool social offering out there. I spend countless hours playing with different services, sites, and techniques on a weekly basis. Heck, I’ve met some good friends and amazing colleagues through various forms of social networking.

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