Social Media

4 of the Least Obnoxious Ways to Use Social Media to Reach Customers

4 of the Least Obnoxious Ways to Use Social Media to Reach Customers

Guest contributor Dixie Somers outlines four of the key rules to keep in mind when marketing your business on social media. The views expressed in this post are those of the author and not necessarily that of Return On Now. The Internet’s profit potential has brought new businesses online in droves. While this is great […]

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7 Simple Ways to Market a New E-commerce Website

7 Simple Ways to Market a New E-commerce Website

Enjoy the following guest post focused on how to promote a new e-commerce website, courtesy of professional internet marketer Alan Lucas. The views expressed in this post are those of the author and not necessarily that of Return On Now. Creating an e-commerce site can be one of the most profitable moves you could ever

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Return On News: Negative SEO, AdWords Ranking Formula, Facebook Ads, and More

It has been a while since we have shared a list of Return On News items, so today we are covering some of the more interesting content items that were shared by our team during October 2013. To keep up with this sort of content in real time, please follow Return On Now or our

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Internet Marketing 101: Messaging, Life Cycle, Personas

Internet Marketing 101 [Slideshow]

Our friends over at SCORE have been hard at work to provide quality, up-to-date trainings to business owners and managers in the Austin, TX area. As part of that ongoing effort, we collaborated with them to build out a basic class called “Internet Marketing 101”. The intent of this training is to glaze the surface

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Protect Your Online Reputation

How to Protect Your Online Reputation

Enjoy the following guest post, courtesy of professional Online Reputation Manager Gavin Carter. The views expressed in this post are those of the author and not necessarily that of Return On Now. Your company’s online reputation is very important. Most people check online to see what reviews have been left about a company before making

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How to Promote a Blog For Free: 25 Ideas

Although many of us blog for business purposes, not all bloggers are getting paid for their work. On the other hand, most smaller businesses need to keep expenses in check when promoting their wares. We often get questions from clients and colleagues about our recommendations for low cost or free answers to how to promote

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DIY Link Building

DIY Link Building: Easy Ways to Do It Yourself

Even with all of the hype about changes in algorithms and how social media has become important for overall rankings, link building remains one of the most important activities in driving a successful SEO campaign. If you have budget to support such a campaign, we highly recommend you hire an external agency or resource to

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Google Zebra Update: Fact or Fiction?

Repeat After Me: There Is NO Google Zebra Update

For over a year now, we’ve been seeing a slew of blog posts on the web hyping up a supposed Google Zebra update that is “on the horizon”. This update has been rumored to target everything from social media to ecommerce merchants. Over the past couple of weeks, I’ve seen shares of this topic on

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SearchMetrics Google Ranking Factors 2013

Research: Google Ranking Factors for SEO Targeting

SearchMetrics, a leading provider of enterprise caliber SEO Campaign Management software, fields an annual study that analyzes what “factors” most heavily influence organic ranking. In this study, they identify Google ranking factors by drawing a correlation between success on the SERPs and the types of internet marketing tactics each website has undertaken as promotional activities.

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