Social Media
5 #SEO Benefits of Using Online Video Content on Webpages
When it comes to establishing a connection between your business and its target audience, video content offers a number of powerful benefits that you won’t achieve with other mediums. Not only is video naturally more emotional and engaging when compared to plain text, but it’s also more persuasive. In fact, about 64% of people say…
Read More7 #SEO Tips to Outrank Your Competitors
SEO is a great tool used by companies to market their products so that they can increase their revenue. Most successful companies use SEO to reach out to their customers online. In today’s world, where competition among companies is tough, you should absolutely lean on SEO to gain an advantage over your online competitors. As…
Read MoreGoogle Vs. Bing for SEO: Should You Target Both?
With most digital marketers focused on Google for their SEO activities, it’s easy to forget that there are other search engines out there, including Bing. In fact, Bing is used in one-in-five USA-based desktop searches, according to ComScore. When combined with Yahoo, which Bing has powered since 2010, Bing serves up about 1/3 of search…
Read More3 Underrated Advantages of Influencer Marketing
Today, brands allocate dedicated budget for influencer marketing. During 2017, 63% of companies decided to increase the budget for their influencer marketing strategies, according to a survey by bloglovin.com. Unlike traditional marketing, influencer marketing helps brands to gain as well as retain customers. In addition to this, influencer marketing is also a cost-effective strategy for brands…
Read MoreGuide to Creating Compelling Infographics for Marketing
When striving to build a compelling marketing infographic, your effort will need to involve a combination of art and science. First of all, you will need to make your infographic visually appealing to readers. This will require some creativity and a solid base of graphic design skills. It needs to look easy on the eyes.…
Read MoreSocial Media Automation Strategies for Startups
Attracting attention and being “seen” is one of the hardest problems new business startups face. With so much competition for attention today, we have a lot to think about and consider. It’s important that you do all that you can to stand out from your competition. Without a long-term reputation or a client list to…
Read More5 Tips for Beginner Bloggers to Find a Target Audience
When you’re just getting started as a blogger, you have so many questions to answer. From finding a topic you’re passionate about and defining the purpose of your blog, to setting it all up and going online, you have to preplan every step. That includes finding and defining the type of people you are aiming…
Read MoreHow to Start an Online Business for $5,000 or Less
If you’ve read articles recently on personal finance or employment options, you’ve likely seen references to income inequality, lengthening work hours, and the quest for career satisfaction. Many of us find ourselves in the predicament of tightening our budgets, hoping to make our dollars stretch as far as possible. You could try to alleviate your…
Read MoreAffiliate Marketing Basics Explained [INFOGRAPHIC]
You may have heard some people say that affiliate marketing is not as big as it used to be. That’s all nonsense. If anything, this business niche is even stronger than ever before. And right now is as good a time as any to enter it. How Big Is the Affiliate Marketing Industry? Global retail…
Read MoreWhy Journalists Are Outranking Marketers in Search (And How We Can Compete)
In the shifting sands of SEO, there’s one constant: It’s much better to sit atop the SERPs than it is to rank on page two. How much better? Nearly 30x better. As you’ll see in the tables below, when it comes to ranking in search, publications — that is, actual news sites — still do…
Read More