Social Media
How to Build Big-Time Social Proof to Increase Conversions
Social proof is one of the many ways to increase brand trust and boost conversions. You’ll absolutely need it to help you establish a better connection between your brand and your target audience, especially if you’re running an ecommerce business. Social proof comes in many shapes. Many business owners find it tricky to figure out…
Read MoreHow to Build Brand Awareness on Social Media Using Videos
Whether you are selling a product, offering digital services, or running a non-profit, building solid brand awareness is the first big step in getting your name out there. With social media on the rise and videos being super popular across nearly every platform, whipping up some awesomely captivating clips is a great place to start.…
Read MoreDigital Marketing: How To Get Fast Results
Depending on your marketing goals, you will probably want to use different promotion strategies Fortunately, Digital Marketing is both easy and cost effective. This is why it has become a staple in the promotional efforts of nearly every business nationwide. And as a business owner, you can’t wait months or years to see a return…
Read MoreControversial Marketing: The Risk and The Payoff
Surely you’ve heard the old adage: “There is no such thing as bad publicity.” While it may not be the case 100 percent of the time, the saying still contains a kernel of truth. In this post, we will explore the concept of using controversy in your marketing how it might help or hurt your…
Read MoreWant to Get Into Information Products? Start Here.
Information products, also often referred to as digital products, have been holding strong for some time now. Information products can come in a variety of formats, including written text, audio / podcasts, or even video (streaming or recording). In fact, many online courses you come across are info products, and these tend to be delivered…
Read MoreReel Them In: How to Use On Page Optimization to Increase Organic Traffic
Fun fact: The number one organic search result on Google receives 31.7% of all clicks. Less than 1% of all Google searchers click through to the second page of results. If you want your business to grow, you absolutely MUST get your content ranked on page one of the SERPs. However, a lot of marketers…
Read MoreBest B2B Lead Generation Tactics for your Digital Marketing Strategy
If you’re a B2B digital marketer, you’ve probably noticed that the possibilities for lead generation are almost infinite. From stalwart strategies like email marketing to novel techniques like social media platforms, it can be hard to know where to begin. In all fairness, some lead generation strategies work better than others. This is especially true…
Read MoreHow Hashtags Can Help Increase Your Social Media Following
Social Media Marketing is the most effective way to increase brand awareness. And there are ample options for platforms you can capitalize on for expanding your reach, including Facebook, Instagram, Twitter, LinkedIn, and others. But keep in mind that, while these tools can easily be integrated into a social media marketing effort, you want to…
Read MoreHow to Start a Successful Online Business During the COVID-19 Pandemic
Any budding entrepreneur is taking a leap of faith by launching a new business, regardless of whether or not the economy as a whole is strong at that time. And for good reason: 90% of new online businesses fail within their first four months of opening their operations. That’s a staggering statistic, and it almost…
Read MoreContent Marketing Playbook: Why It’s Important and How to Create One
Many organizations both small and large have their own Content Marketing Playbook. They may also have several different forms or names for the playbook, such as a Content Marketing Strategy, Style and Messaging Guide, or simply a Marketing and Communications Strategy. Regardless of what each individual organization calls their document, it is integral for their…
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