Do you market to your customers online as a primary source of demand and lead generation? All businesses are different. There are entire industries that can exist without a website or extended web presence. But for most of us, we HAVE to market to our customers online. That’s where they are, and where they want […]
How to Market to Your Customers Online … On THEIR Terms Read More »
Much has been written about the Knowledge Graph, and how Semantic SEO is important to the long term success of websites and web presences. On the other hand, we have existing best practices for organic SEO targeting. Google has repeatedly gone on record saying that they want to evolve from a search engine to a
Organic SEO and the Knowledge Graph Read More »
Over the past 5-6 years, social media has really come into its own as a business discipline. Most companies now understand that they need to, at a minimum, have some sort of presence on the social networks and other social media. But not everyone can afford to hire full time support, so we find ourselves
Social Media Agencies: What to Look For Read More »
Earlier this month, we posted a video from Matt Cutts with our analysis of the contents. If you missed that post, you can review it at the following link: 2013 Google Penalty Plans After a relatively quiet first few months of the year with respect to major penalties and algorithm updates, Google is on the cusp of
How to Prepare For Google’s Summer Algorithm Plans Read More »
Content comes in a variety of shapes and forms. It can be short blog posts, long white papers, videos, podcasts, pretty much anything that educates, entertains, or engages. If you build a matrix with one axis the medium, as described above, that’s only half of the equation. The other axis on the matrix addresses subject
Content Strategy: The Role Of Evergreen Content Generation Read More »
With all the talk about content marketing these days, guest blogging has become a key driver for link building. If you are new to guest blogging, you are likely struggling to find recipients for your guest posts. We use a very specific process for engaging with potential takers on our guest post requests. Although no
Guest Blogging: Finding a Taker for Your Guest Post Read More »
Google+ has come a very long way since its inception. Overall, they simply added features and functionality to Google Plus during the earlier months of its existence. However, today they converted me over to their new interface. I must say, I like the changes! The entire User Experience has taken a major leap forward. It
Check Out The New Interface for Google Plus Read More »
Today, Matt Cutts, the head of Web Spam for Google, released a new video to the company’s GoogleWebmasterHelp stream on YouTube. In it, he talks about upcoming plans for algorithm updates and penalties. Below is our summary of the video contents. Give it a read and then watch the original Google Penalty video for yourself
2013 Google Penalty Plans [Matt Cutts Video] Read More »
Please enjoy this week’s guest post, courtesy of Robert Reeve of Bright Local. In this piece, he analyzes the potential impact of the introduction of the Facebook Graph Search on Search as a whole. The views of contributors are their own, and not necessarily those of Return On Now. The start of 2013 has been
Impact of Facebook Graph Search on the SEO Industry Read More »
We service clients of all sizes, from large enterprise down to small startups. For the bigger outfits, budget is rarely an issue. After all, when your marketing budget is set at 7-10% of an 8-figure revenue stream, it’s not a matter of whether to invest in search marketing, but with whom. On the other end
Affordable SEO: How Much Risk Are You Willing to Accept? Read More »
