Just last week, I wrote about the reasons you want to hire an SEO expert to help with your SEO instead of doing it yourself. While I stand by that set of recommendations, sometimes you just need to get a quick answer about the state of your website’s SEO health. Some of you may opt […]
Best SEO Tools to Audit Your Website for Free Read More »
Search engine optimization has undergone a massive evolution over the past several years. The services you would have bought from an SEO agency or consultant a decade ago would have looked markedly different than what you would buy today. At the same time, content marketing has grown to the point that it’s nearly overwhelming. For
7 Reasons to Outsource SEO Instead of Doing It Yourself Read More »
It’s hard to believe that 2014 is nearly a wrap. And what a year it has been! From the sunsetting of Google Authorship and PageRank, to the digital war on Sony about their new movie The Interview, we have certainly had tons to talk about. With the year winding to a close and a short week
Return On News: 100 Blogging Lessons, SEO Pitfalls, & More Read More »
We like to cover more in depth topics here, such as SEO, SEM, Content Marketing, and the like. But at the core of all of these efforts is the website itself. If you are using the web to promote your business, you absolutely MUST have a quality website in place to maximize your reach out
8 Key Characteristics of a Quality Website for Business Read More »
When I went to business school (more years ago than I will voluntarily admit), our marketing coursework focused heavily on the basics. For example, we spent a great deal of time digging into the Four P’s (Product, Price, Placement, Promotion). While the basics of marketing are absolutely still valid concepts to understand, the underlying techniques
What Marketing Schools Should REALLY Be Teaching Students Read More »
This week I was honored to take part in the Austin edition of LocalU, a traveling series of training seminars that teaches small businesses how to market themselves online in their locale. If you are unfamiliar with LocalU, take time to review their website. They cover all of the key topics you might want to
Local Search Engine Optimization Basics [Slideshow] Read More »
It seems content curation has been a very hot topic of late, so we turned our attention to it a week ago. That particular post was focused on how to manage content curation itself. This week, I want to continue the thought process and analyze how content curation can inform our own content creation. Content
How Content Curation Can Inform Content Marketing Read More »
Every year, SearchMetrics compiles a correlation study that analyzes which search ranking factors are most impacting the SERPs from an organic perspective (i.e. SEO). Since the 2014 edition was just released, now is a great time to dig in and analyze the findings. Quick caveat – the SearchMetrics report analyzed correlation, i.e. what assumed SEO factors
Highlights from the 2014 Search Ranking Factors Study Read More »
In an unexpected development, Google’s John Mueller announced on Thursday August 28, 2014 via Google+ that the much discussed Google Authorship program was coming to an abrupt ending. This was a huge announcement for the SEO community. Over the past few years, we have been beating the Authorship drum. After all, it’s vision was to
Buh Bye Google Authorship, It Was Nice Knowing You Read More »
Bloggers and webmasters are typically aware of the fact that images make their content perform better. Most savvy bloggers will tell you that they spend a great deal of time tracking down photos, graphs, and other images for this very purpose. The safest way to incorporate images into your content is to use either 1)
How to Source Royalty Free Images for Websites Read More »
