As the head of Business Development for my company, Return On Now, I have the opportunity to interact with prospects and customers on a daily basis. Search Engine Optimization (SEO) is one of the primary services we offer. Most prospects come to us via referral, and as such, they already understand why they should be […]
Top 12 Lame Excuses For Not Doing SEO Read More »
In our expert roundup to ring out the old year and bring in the new, we talked to thought leaders in the field of content marketing about their predictions for this year. Now we’re going to spend a little time parsing all that good insight into actionable plans around content marketing for small businesses. Bet on
2016 Content Marketing for Small Businesses: Back to Basics Read More »
I’m feeling word-nerdy today, kids. So, let’s clarify some notions upfront before we get to your small business niche. In my very first post within this hallowed domain, we talked about how not everybody has to have or “do” social media. I encourage you to keep that in mind for today’s discussion. Let’s Just Define
Is Your Small Business Niche a Fit for Social Media? Read More »
Fa la la la, la la, la la. Whether you celebrate Krampus or Kringle, Festivus or Feliz Navidad, Kwanzaa, Hanukkah, Solstice or Star Wars, we’re in the thick of the hap-hap-happiest time of year, you guys. Soon enough, we’ll see the fireworks sparking off in Sydney and not long after, that great big ball will
Social Media and Content Marketing Predictions for 2016 [Expert Roundup] Read More »
Last week I had the pleasure of moderating a discussion for the Austin SEO Meetup. At that discussion, our focus was on uncovering what we expect to change next year — basically, an SEO 2016 Predictions session. The event took place at Orange CoWorking in south Austin. Thanks to owner Shelley Delayne for hosting the event. Orange is
SEO 2016 Predictions Read More »
When you think about all of the things that make your online presence great, what are some attributes that come to mind? Engaging content? An aesthetically appealing design? Good social interactions? What about website speed? ¼ of all website visitors will abandon your page if it doesn’t load within four seconds. What does this mean? If
Increase Conversion Rates by Speeding Up Your Site [Infographic] Read More »
We reached out to content marketing pros across the interwebs and asked them to riff on the theme of content marketing mistakes: “In the middle of 2015, what are you seeing content marketers do that they shouldn’t? Or not do that they should?” Their comments build on each other, reminding us of how to address content marketing mistakes via
The Biggest Content Marketing Mistakes You Might Be Making [Expert Roundup] Read More »
Search Engine Optimization or SEO has its own ways for driving traffic in the form of website visitors to a page. There are simple tactics that can make a huge difference to your position on the Search Engine Results Page – and only when applied well can a site assure a free and constant flow of website
How to Attract Visitors to Your Website Read More »
Your website is a lot like a new home. When you build a house, you invest in professionals to build a house that’s structurally sound, and is the nicest one on the block. If you only furnish your new home with cheap, second-hand furniture, your ability to impress people will stop at the front door.
8 Ways to Beef Up Your Content (and Boost Conversion Rate) Read More »
Over time, businesses have learned why they need to engage in search engine optimization to beat out the competition. You can find a large volume of content out on the web about keywords, techniques, and SEO strategy, and the range of opinions has made managing SEO at a tactical level all the more confusing. But with all the advice and
The Best Ways to Go About Off-Site SEO Read More »
