Last week I had the pleasure of moderating a discussion for the Austin SEO Meetup. At that discussion, our focus was on uncovering what we expect to change next year — basically, an SEO 2016 Predictions session. The event took place at Orange CoWorking in south Austin. Thanks to owner Shelley Delayne for hosting the event. Orange is […]
SEO 2016 Predictions Read More »
Whether you want to increase awareness about your brand, product or service or reach out to new customers, your business goals should motivate how you use Facebook. Some B2B marketers believe that running a few ads will be enough to meet these goals. But the truth is, it comes down to good, old-fashioned strategy. Do
How to Link Facebook Posts to Business Outcomes Read More »
Many people lament the use of emojis in communication. They view the use of emojis as primitive. I have heard them equated with ancient pictographs and hieroglyphics. In many ways they are correct, but there is another way to view this phenomena. There is an evolution in communication happening right before us. Emojis evolved for
Emojis: The Evolution of Communication Read More »
Today we offer you a guest post courtesy of Eve Haugen, on behalf of QuickSEOResults. Enjoy the guest post. I did not launch my website. I let it drift into the great ocean of the internet, barely causing a ripple. This was poor planning on my part. I regularly updated my content and kept it
How to Drive Website Traffic Without Advertising Read More »
Updated October 8, 2021 Having played the SEO game for two decades now, I’ve seen it all. Not very long ago, you could get away with all sorts of tricks to drive organic traffic. Purchased links, link wheels / schemes, keyword stuffing, and a laundry list of other spammy black hat “techniques.” Of course, we
Why White Hat SEO Requires Patience Read More »
This week, it seems like a great time to do an edition of Return On News. We haven’t done one in at least a month or two, and there have been a ton of great articles that I’ve come across in the past few weeks. Of course, it has been a very busy time in
Return On News: Mobilegeddon, Ecommerce, Social SEO Read More »
Creating and deploying a brand new pay per click (PPC) campaign from scratch is probably the easiest way to get started working with a new SEM provider. Simply build it, test it, and optimize it. On the other hand, the situation is completely different for those of us who have a history of PPC advertising
10 Steps for Conducting a Successful PPC Audit Read More »
Today we offer you a guest post from tech writer Owen Andrew, covering off some ideas for improving SEO if you are a small local business. You can find Owen on Twitter @OwenAndrew7. As mobile browsing volume continues to rise and overtake desktop search, mobile SEO becomes more and more vital to businesses. And it turns
How Local Businesses Can Improve Their SEO Read More »
We are nearing the end of the first month of 2015, and most of us should have a good idea of what new inbound marketing strategies we want to tackle this year. It always pays to review what we did in the previous year, analyze what worked and didn’t work, and come up with areas
What to Test With PPC, Landing Pages, and Email Marketing Read More »
It’s hard to believe that 2014 is nearly a wrap. And what a year it has been! From the sunsetting of Google Authorship and PageRank, to the digital war on Sony about their new movie The Interview, we have certainly had tons to talk about. With the year winding to a close and a short week
Return On News: 100 Blogging Lessons, SEO Pitfalls, & More Read More »
