Information Security

Chatbot Features: Must Haves For Lead Gen and Customer Service

Chatbot Features: Must Haves For Lead Gen and Customer Service

As we’ve covered here in the past, you can improve your lead generation and customer service efforts with chatbots. But you need the right chatbot features to make this work. Your goal is to create a seamless experience that drives conversions and builds brand loyalty. To get there, you need to focus on the right […]

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Dropshipping Marketing Tips

Dropshipping Marketing: Tested Tips to Skyrocketing Your Sales

Without successful marketing, you’ll struggle to succeed at any dropshipping based business model. To fend off competitors, you’ll need a brand people can trust. And to build a good brand, you will need to excel at dropshipping marketing. This post is here to help you get your arms around everything you’ll need to do in

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Screenshot of Google's E-A-T Expertise Authority Trustworthiness section from Google Search Guidelines

Content Optimization: Beginner’s Guide to Google’s E-A-T Principle

Google has been using something called E-A-T to rate websites since it was first published in Google’s Search Quality Guidelines in 2014. Focused on three key elements — Expertise, Authoritativeness, and Trustworthiness — E-A-T is a set of principles that measures content and its relevance. SEO experts and content marketing professionals continue to deem it

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Digital Marketing: 5 Legal Mistakes to Avoid

Digital Marketing: 5 Legal Mistakes to Avoid

Digital marketing is becoming a must have for a majority of businesses. For every eight companies, five of them use e-marketing to market and promote their brands. However, this doesn’t mean your company is free to do anything while operating online. Typically, there are different legal mistakes related to digital marketing. If not taken into

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How to protect your blog content from being stolen

How to Protect Your Blog Content From Being Stolen

Blogging can be difficult in itself without having to worry about plagiarism and content theft. Some people make it a habit to take other creators’ content, slap a couple of backlinks and sponsored referral links on it for good measure and publish it as their own. It’s something that no professional service should tolerate, and

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Not Provided % Over Time

Google Secure Search: Reacting to Keyword Not Provided

There has been quite the uproar the past few days, after Google announced that they are moving 100% of search queries from unencrypted to Secure Search. When this news broke on September 23, the SEO world had a collective panic attack. But is this really the end of SEO as we know it? Google Secure

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