Social media marketing has reached widespread acceptance in the business world heading into 2014. You would be hard pressed to find a company that does not understand the value it can bring to their business success. To get a feel for the enormity of its acceptance, consider the following statistics: 86% of marketers indicate that […]
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The blogosphere, message boards, and forums have been up in airs this week after Matt Cutts (Head of Webspam, Google) posted on his personal blog that “guest blogging is done.” Before you read the rest of this post, take a look at the blog post in question: The decay and falling of guest blogging for
Guest Blogging Is Not Dead Read More »
With the holidays upon us, now is a great time to think ahead to 2014 and what it holds in store for us. There are five areas within SEO that jump into my mind rather quickly, so let’s move on from the small talk and get right to the point. 1. Get Serious About Your
Top 5 Areas To Focus Your SEO Efforts in 2014 Read More »
Social networking platforms run the gamut of features, usage patterns, and adoption, and Google Plus is no different. If you are in the social media marketing game, you should already know a lot about Google Plus. That includes the biggest knock on it as a social media platform – that adoption remains too low for
Google Plus: 6 Reasons You Should Be Using It Read More »
We’ve all witnessed the transformation of marketing in the past decade. With digital technologies have come a variety of new options for targeting and reaching out to both potential and current customers. Where we once had direct marketing, mass media advertising and similar tactics, we now have search marketing, social media, pay-per-click advertising, mobile marketing
Which Marketing Channels Provide the Most Value? Read More »
It has been a while since we have shared a list of Return On News items, so today we are covering some of the more interesting content items that were shared by our team during October 2013. To keep up with this sort of content in real time, please follow Return On Now or our
Return On News: Negative SEO, AdWords Ranking Formula, Facebook Ads, and More Read More »
Our friends over at SCORE have been hard at work to provide quality, up-to-date trainings to business owners and managers in the Austin, TX area. As part of that ongoing effort, we collaborated with them to build out a basic class called “Internet Marketing 101”. The intent of this training is to glaze the surface
Internet Marketing 101 [Slideshow] Read More »
The Internet world has been up in airs the past few weeks in response to Google’s recent changes. And the changes this summer were quite large indeed! First, we learned that we no longer have access to full keyword-level data for our Organic traffic. Then, Google announced that they have moved to a whole new
Semantic Markup: Adding Context To SEO Read More »
How often do you hear business and marketing pros refer to user experience and usability as the same concept? It’s true that usability is a key component of user experience design, without question. But they are absolutely different ideas. User Experience (UX) for Content Marketing On Friday September 27, 2013, I conducted a training for
User Experience Is More Than Usability [Slideshow] Read More »
Today is the 15th anniversary of the day Google was founded. To those of us in the industry, this is a pretty major milestone. In typical Google fashion, they threw a shindig at the house where the company first started in the Bay area. Many media and industry pundits were in attendance, and it sounds
Google Hummingbird Announced Read More »
