The search engine optimization community has been up in arms over the past couple of weeks about the removal of Google Author photos from the search engine results pages (SERPs). For those of you who are unfamiliar with the Google Author photos and how they’ve appeared in the past, here is a sample: As you […]
Does Google Author Status Matter Without SERP Photos? Read More »
Every blogger faces it sooner or later – a big fat wall that slows or prevents the build out of great posts. In most cases, it isn’t the actual process of writing that is the problem. It is just getting harder and harder to find blog topics that will help you stand out. If you
7 Reasons It’s Getting Harder to Pick Blog Topics Read More »
Today I presented the third installment of the Content Marketing series on behalf of SCORE-Austin at their offices here in town. It was good to see some familiar faces from my previous session, and also good to welcome in some new folks for the material. We covered a lot of ground in the class, most
Content Marketing: Grow Your Business With Social Media Read More »
If you run a growing website that is served up from a WordPress content management system, you have surely felt the pervasive pain of moderating spam comments. While WordPress does come with a built in commenting system, it leaves a lot to be desired for higher traffic websites that may be targeted with a lot
WordPress Plugins: Alternative Commenting Systems Read More »
I spend a ton of time online educating myself about the latest SEO trends, reading materials from the thought leaders, and running experiments myself to figure out whether or not the discourse is on point or not. Curiously enough, I happened upon two brand new items today focused on SEO Myths. Let’s take a moment
SEO Myths: Theme of the Week Read More »
Inbound marketing has been a huge buzzword over the past several years, and for good reason – it works. In fact, inbound marketing is the crux of our own promotional efforts here at Return On Now. We do little to no outbound marketing or traditional lead gen, and have had no problem growing the business
Why Inbound Marketing Is The Best Marketing Channel Read More »
Spring break is upon us here in Texas, and it is a beautiful week for a South By Southwest Festival. For those of us who took part in all or some of the SXSW Interactive Conference, we are coming out of it with new ideas and a charge of energy. Even if you didn’t make
Internet Marketing Spring Cleaning and Refresh Read More »
Today I came across some huge news for bloggers and internet marketers alike – Getty Images is making close to 40 million of their stock art images available for free use, with only attribution to Getty as the source required. This is a big deal. A huge deal actually. Until now, the only ways to
Return On News: Getty Images To Offer Free Image Use Read More »
Last year, I finally bit the bullet and purchased a full access pass to the South by Southwest (SXSW) Interactive Conference. As a local Austin resident, I had taken advantage of the SXSW Music Festival for years. Having made the leap from client side to Return On Now full time in early 2012, the time
SXSW Interactive Last Minute Tips for Noobs Read More »
Content Marketing has been a hotly contested topic of late. It has been promoted as the best way to market yourself overall, the replacement for link building, and a requirement for success today. While I wholeheartedly agree that content marketing can provide an immense amount of business value, it is not in and of itself
Content Strategy & Content Marketing: Not The Same Read More »
