Anyone who aims to drive a successful social media marketing effort will need to get comfortable with content curation. Content has become the glue that holds the whole social marketing process together. It is not enough to write and promote your own content. To establish expertise in your field, you need to read, understand, filter, […]
Content Curation: 9 Things To Keep In Mind Read More »
Every year, SearchMetrics compiles a correlation study that analyzes which search ranking factors are most impacting the SERPs from an organic perspective (i.e. SEO). Since the 2014 edition was just released, now is a great time to dig in and analyze the findings. Quick caveat – the SearchMetrics report analyzed correlation, i.e. what assumed SEO factors
Highlights from the 2014 Search Ranking Factors Study Read More »
Bloggers and webmasters are typically aware of the fact that images make their content perform better. Most savvy bloggers will tell you that they spend a great deal of time tracking down photos, graphs, and other images for this very purpose. The safest way to incorporate images into your content is to use either 1)
How to Source Royalty Free Images for Websites Read More »
Anyone experienced in search engine optimization knows that links are the lifeblood of a well-ranking site. We’ve seen estimates that links represent upward of 40% of the ranking factors. We’ve also seen recent news that implied links are to be added to the equation. But that’s a future-forward conversation, as implied links are more of a
8 Facts About Links That’ll Make Your Hair Stand on End Read More »
Today we bring you a guest post outlining a very cool offering for selling digital products right out of WordPress. It is easy to set up and does not require any coding (a huge plus if you’re a writer and not a techie). The product, Sellfy, is free to use until you sell any products,
Start Selling Digital Products in WordPress Quickly & Easily Read More »
The search engine optimization community has been up in arms over the past couple of weeks about the removal of Google Author photos from the search engine results pages (SERPs). For those of you who are unfamiliar with the Google Author photos and how they’ve appeared in the past, here is a sample: As you
Does Google Author Status Matter Without SERP Photos? Read More »
Every blogger faces it sooner or later – a big fat wall that slows or prevents the build out of great posts. In most cases, it isn’t the actual process of writing that is the problem. It is just getting harder and harder to find blog topics that will help you stand out. If you
7 Reasons It’s Getting Harder to Pick Blog Topics Read More »
Today I presented the third installment of the Content Marketing series on behalf of SCORE-Austin at their offices here in town. It was good to see some familiar faces from my previous session, and also good to welcome in some new folks for the material. We covered a lot of ground in the class, most
Content Marketing: Grow Your Business With Social Media Read More »
If you run a growing website that is served up from a WordPress content management system, you have surely felt the pervasive pain of moderating spam comments. While WordPress does come with a built in commenting system, it leaves a lot to be desired for higher traffic websites that may be targeted with a lot
WordPress Plugins: Alternative Commenting Systems Read More »
I spend a ton of time online educating myself about the latest SEO trends, reading materials from the thought leaders, and running experiments myself to figure out whether or not the discourse is on point or not. Curiously enough, I happened upon two brand new items today focused on SEO Myths. Let’s take a moment
SEO Myths: Theme of the Week Read More »
