When I went to business school (more years ago than I will voluntarily admit), our marketing coursework focused heavily on the basics. For example, we spent a great deal of time digging into the Four P’s (Product, Price, Placement, Promotion). While the basics of marketing are absolutely still valid concepts to understand, the underlying techniques […]
What Marketing Schools Should REALLY Be Teaching Students Read More »
I absolutely love crafting and sharing blog posts. The power of the written word to inspire and engage is simply unmatched by nearly anything (aside from my other passion, musical performance). To get it right, you need to pick good blog titles that will drive clicks and views. As alluded to in a previous post,
When Blog Titles Go Bad: 9 Ways To Botch It Read More »
There is a wide range of approaches to authoring blog post content. One of the most popular formats is the list post. Not only does a list post offer a ready made structure to start brainstorming list items, but it is also highly likely to earn social shares. In fact, according to recently published analysis, list
How to Craft an Engaging List-Based Blog Post Read More »
It never fails – if you are a blogger, you will inevitably find yourself with writer’s block at some point. And it always happens when you want to hammer something out quickly. Maybe you find yourself short on time, overwhelmed with work, or simply unmotivated. Whatever the reason, the show must go on! You have
Writer’s Block? 7 Ways To Get Past It. Read More »
It seems content curation has been a very hot topic of late, so we turned our attention to it a week ago. That particular post was focused on how to manage content curation itself. This week, I want to continue the thought process and analyze how content curation can inform our own content creation. Content
How Content Curation Can Inform Content Marketing Read More »
Anyone who aims to drive a successful social media marketing effort will need to get comfortable with content curation. Content has become the glue that holds the whole social marketing process together. It is not enough to write and promote your own content. To establish expertise in your field, you need to read, understand, filter,
Content Curation: 9 Things To Keep In Mind Read More »
Every year, SearchMetrics compiles a correlation study that analyzes which search ranking factors are most impacting the SERPs from an organic perspective (i.e. SEO). Since the 2014 edition was just released, now is a great time to dig in and analyze the findings. Quick caveat – the SearchMetrics report analyzed correlation, i.e. what assumed SEO factors
Highlights from the 2014 Search Ranking Factors Study Read More »
Bloggers and webmasters are typically aware of the fact that images make their content perform better. Most savvy bloggers will tell you that they spend a great deal of time tracking down photos, graphs, and other images for this very purpose. The safest way to incorporate images into your content is to use either 1)
How to Source Royalty Free Images for Websites Read More »
Anyone experienced in search engine optimization knows that links are the lifeblood of a well-ranking site. We’ve seen estimates that links represent upward of 40% of the ranking factors. We’ve also seen recent news that implied links are to be added to the equation. But that’s a future-forward conversation, as implied links are more of a
8 Facts About Links That’ll Make Your Hair Stand on End Read More »
Today we bring you a guest post outlining a very cool offering for selling digital products right out of WordPress. It is easy to set up and does not require any coding (a huge plus if you’re a writer and not a techie). The product, Sellfy, is free to use until you sell any products,
Start Selling Digital Products in WordPress Quickly & Easily Read More »
