Last month, Digg announced that they were combining forces with a company called Betaworks. The vision was to combine Digg with Betaworks’ existing product, news.me. News.me is essentially a simple aggregator that shows the top stories your connections share on Facebook and Twitter. Their delivery vehicles to date had been a daily email service and […]
Digg: Will The New Model Work? Read More »
Keyword research is one of the most challenging pieces of online marketing and SEO. It is easy to do the research, but not so easy to filter through it for the nuggets of value. Today I will review some of the top free keyword research tools available online. NOTE: click the headers below to open
5 Free Keyword Research Tools Read More »
Quick overview of what the main match types are for pay-per-click / PPC advertising on Google AdWords.
Keyword Match Types for Google AdWords Read More »
Top content curated and shared on my Twitter stream (@tommy_landry) in the past month. Content about anchor text for SEO, trackbacks, what to tweet, and how linking to other content can help you get links to your own materials.
Anchor Text, Trackbacks, What to Tweet, and More | Return On News Read More »
We talk about search engine optimization (SEO) quite a bit on here, but SEO is (obviously) not the only way to drive web traffic. You could also invest in various paid placements such as PPC, display, or sponsored white papers to drive targeted traffic back to your website. Many old school marketers immediately turn to
Website Traffic – The Power of Buzz Read More »
PPC Expert Matt Kelly appears as a guest blogger comparing the pros and cons of using PPC vs. the Content Network when advertising on Google.
Google Search vs. Display – Pros and Cons Read More »
There are many things that are part of SEO, but content strategy needs to be a core piece of a well-built, long-term plan.
SEO: Why You Need A Content Strategy Read More »
This week I offer you a great guest post by my friend and colleague Janet Fouts. She is very active in the online marketing for nonprofits area, and I thought it would be a great idea to interject another voice between local services businesses commentary.
Plain and simply, Janet “gets it”. If you need strategic advice or insight into anything related to social media, mobility, marketing, and related areas, she can help you. You can view her website at http://www.janetfouts.com.
Nonprofit Mobile Fundraising With Tech Read More »
2010 has been quite a year so far, with its fair share of good developments, curve balls, and surprises. I’ve been a bit spotty on updating Return On Now, primarily because of a couple of nasty curve balls that have come my way. But onward and upward, and let’s get ready for 2011.
But first, let’s take a moment to reflect on some of the good things, those things which have been both fortunate and welcomed, over the recent months.
10 Reasons to Give Thanks Read More »
This week I offer you the first of a series of guest posts, this one focused on using social media to drive successful events IRL. Thanks to my good friend Francisco Garcia (no, not the one who plays for the Sacramento Kings) for taking time to share his experiences here on the blog.
Social Media Success With Events Read More »
