When social media first became all the rage, it was touted as being a great free way to earn some buzz and the resultant awareness. While it is free to open up a social media account, set up a profile, and start networking and sharing links, that is not the whole story. A lot of […]
Hidden Costs of Social Media, Part 1 Read More »
Today’s post comes to you courtesy of the newest member of the Return On Now family, John Nettles. John recently joined us to provide copywriting and white paper authoring services. In this post, he covers off five shortsighted stigmas about SEO that should be eliminated from your vocabulary. The recent Google Penguin update has generated
5 Dangerous Misconceptions About SEO Read More »
Today, we are sharing a guest post by John Miller. John is an SEO Professional who works out of Sydney, Australia. This post focuses on something we all need to nurture to succeed in today’s digital marketing environment – relationships with other webmasters and businesses. Disclaimer – the opinions and strategies in this post are
Why Relationships Are The Best Tool For Promoting Your Website Read More »
If you are reading this blog post, you already understand the idea of the “blogosphere”. Heck, you are probably blogging on your own or your company’s website. It is known that blogging is beneficial to overall site health as well as SEO. But are you sure you are approaching it correctly? How confident are you
Blogging for SEO Benefits Read More »
Today we share with you an insightful post from Sarah Dunbar of SEO Map. If you have been reading the news, you know that Facebook is cracking down on fake likes. Let’s see her take on why this is a good thing. Many companies are taking the easy way out when it comes to their
“Like” or “Buy”: The Disadvantages of Paying for Facebook Likes Read More »
Many of us like to give back to charities, schools, and other organizations that help make the world and our locales a better place to live. A lot of businesses do this via philanthropy, donating funds to any of the thousands of good non-profit organizations who fight diseases, injustices, and poverty. While philanthropy is a
Cause Related Marketing: Using Social Media For The Greater Good Read More »
Thanks for reading yesterday’s post, The State of The SEO Industry in 2012. After the data was released publicly, Rand Fishkin of SEOmoz and Dharmesh Shah of Hubspot presented the following information on a well-attended webinar. Hubspot has been kind enough to post the slide deck to SlideShare, and you can view the information below.
The SEO Industry: Slides from Rand Fishkin and Dharmesh Shah Read More »
I’ve been working on a new ebook that highlights 10 big mistakes businesses make when building out their online marketing programs. The book is now available, and I wanted to share a quick excerpt from the beginning of the book here. Before I get to it, I have to fess up… the book actually includes
Are You Dropping the Ball with Online Marketing? Read More »
Today I came across the following Slideshare presentation from Austin’s own Tim Hayden. Tim currently serves as SVP of Mobile Strategy for Edelman Digital. He has been involved in mobile for years, and his insight is well worth reviewing. Here is Tim’s presentation, titled Mobile: The Urgency. The Opportunities. In it, he touches on a
Mobile Marketing: Good Slideshare from Tim Hayden Read More »
Keyword research is one of the most challenging pieces of online marketing and SEO. It is easy to do the research, but not so easy to filter through it for the nuggets of value. Today I will review some of the top free keyword research tools available online. NOTE: click the headers below to open
5 Free Keyword Research Tools Read More »
