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SCORE Content Marketing Training on Social Media

Grow Your Business With Social Media and Content Marketing [SlideShow]

Thank you to everyone who attended the social media training yesterday at the SCORE-Austin offices. As one of three components underneath SCORE’s local content marketing workshop series, this session took a deep dive into the following topics: What is social media Why use social media for marketing What are the types of social media available […]

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Are Marketing Schools Up to Date on Class Offerings?

What Marketing Schools Should REALLY Be Teaching Students

When I went to business school (more years ago than I will voluntarily admit), our marketing coursework focused heavily on the basics. For example, we spent a great deal of time digging into the Four P’s (Product, Price, Placement, Promotion). While the basics of marketing are absolutely still valid concepts to understand, the underlying techniques

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When Blog Titles Go Bad: 9 Ways To Botch It

I absolutely love crafting and sharing blog posts. The power of the written word to inspire and engage is simply unmatched by nearly anything (aside from my other passion, musical performance). To get it right, you need to pick good blog titles that will drive clicks and views. As alluded to in a previous post,

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How to get past writer's block when blogging

Writer’s Block? 7 Ways To Get Past It.

It never fails – if you are a blogger, you will inevitably find yourself with writer’s block at some point. And it always happens when you want to hammer something out quickly. Maybe you find yourself short on time, overwhelmed with work, or simply unmotivated. Whatever the reason, the show must go on! You have

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How Content Curation Informs Content Marketing - Will Write for Food

How Content Curation Can Inform Content Marketing

It seems content curation has been a very hot topic of late, so we turned our attention to it a week ago. That particular post was focused on how to manage content curation itself. This week, I want to continue the thought process and analyze how content curation can inform our own content creation. Content

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Content Curation: 9 Things To Keep In Mind

Anyone who aims to drive a successful social media marketing effort will need to get comfortable with content curation. Content has become the glue that holds the whole social marketing process together. It is not enough to write and promote your own content. To establish expertise in your field, you need to read, understand, filter,

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CreativeCommons.org is one of the better sources for Royalty Free Images

How to Source Royalty Free Images for Websites

Bloggers and webmasters are typically aware of the fact that images make their content perform better. Most savvy bloggers will tell you that they spend a great deal of time tracking down photos, graphs, and other images for this very purpose. The safest way to incorporate images into your content is to use either 1)

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7 Reasons It’s Getting Harder to Pick Blog Topics

Every blogger faces it sooner or later – a big fat wall that slows or prevents the build out of great posts. In most cases, it isn’t the actual process of writing that is the problem. It is just getting harder and harder to find blog topics that will help you stand out. If you

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Grow Your Business Through Social Media SCORE Austin Content Marketing Training

Content Marketing: Grow Your Business With Social Media

Today I presented the third installment of the Content Marketing series on behalf of SCORE-Austin at their offices here in town. It was good to see some familiar faces from my previous session, and also good to welcome in some new folks for the material. We covered a lot of ground in the class, most

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SEO Myths: Theme of the Week

I spend a ton of time online educating myself about the latest SEO trends, reading materials from the thought leaders, and running experiments myself to figure out whether or not the discourse is on point or not. Curiously enough, I happened upon two brand new items today focused on SEO Myths. Let’s take a moment

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