Over three million blog posts are published every single day. Regardless of the competition, content marketing has become vital tool for a successful marketing strategy. Today’s buyers love valuable free content that is relevant and compelling. Content marketing helps brands convert prospects into buyers. It’s a strategy that educates people without selling your products and/or […]
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Since the advent of the internet and cashless spending, eCommerce has been on the steady rise with no signs of stopping. Today, a great number of entrepreneurs have chosen to forego physical stores. Replacing the “brick and mortar” mentality, they are exclusively focusing their efforts online. As a result, they’re growing their businesses while raking
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In an attempt to find the best possible way to draw the attention of their audience, many companies are opting for a single-page website. This means that all the information your website visitor may want to receive can be found on the one same page. Apart from allowing for a beautiful design to be applied,
Pros and Cons of a Single-page Website for #SEO Read More »
The rules of Search Engine Optimization are constantly evolving at the behest of Search Engine Behemoths like Google. Heck! Brands have to continually upgrade and re-invent their SEO strategies if they want to stay relevant. No doubt, black hat strategies — such as dubious link-building — are now flagged down by Google’s ever-changing algorithm. For
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Attracting attention and being “seen” is one of the hardest problems new business startups face. With so much competition for attention today, we have a lot to think about and consider. It’s important that you do all that you can to stand out from your competition. Without a long-term reputation or a client list to
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For some people blogging is just a hobby. Others blog to earn money. And there are those who see blogging as a powerful content marketing tool which they use to expand their audience and turn their website visitors into loyal customers. If blogging plays a significant role in your professional life, you need to find
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When you’re just getting started as a blogger, you have so many questions to answer. From finding a topic you’re passionate about and defining the purpose of your blog, to setting it all up and going online, you have to preplan every step. That includes finding and defining the type of people you are aiming
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You may have heard some people say that affiliate marketing is not as big as it used to be. That’s all nonsense. If anything, this business niche is even stronger than ever before. And right now is as good a time as any to enter it. How Big Is the Affiliate Marketing Industry? Global retail
Affiliate Marketing Basics Explained [INFOGRAPHIC] Read More »
In the shifting sands of SEO, there’s one constant: It’s much better to sit atop the SERPs than it is to rank on page two. How much better? Nearly 30x better. As you’ll see in the tables below, when it comes to ranking in search, publications — that is, actual news sites — still do
Why Journalists Are Outranking Marketers in Search (And How We Can Compete) Read More »
If you’re new to the whole search engine optimization thing — or, heck, even if you’re not — it might be a little intimidating to think of all the factors you have to consider to have a rockin’ SEO strategy. Even worse, what if there’s stuff other people are doing that you didn’t even know about? But it
7 Ways Even Smart Marketers Can Mess Up Their SEO Read More »
