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Does your marketing strategy keep the customers in mind?

How to Determine If Your Marketing Strategy Is Built With the Customer in Mind

Analytics, Blogging, Content Marketing, Customer Retention, eCommerce, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media / Lexie Lu

Sometimes, a company’s marketing strategy can stray a little bit from its mission. In an attempt to target as much of the market as possible, many companies end up forgetting about the customers that already make up their consumer base. In other situations, their marketing strategy may not have enough information about their customers. In […]

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8 Ways to Refresh Your Content Marketing for 2020

8 Ways to Refresh Your Content Marketing Strategy

Blogging, Content Marketing, Inbound Marketing, Marketing, Mobile, Social Media, Video / Kayla Matthews

Even though new methods come along each year and the way we use content changes, consumers still have a voracious appetite for new material. As we march forward into 2020, it’s vital to give your content strategy a fresh spin. Show your target audience that you’re aware of changes in technology and the way they

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5 Best Free Content Management Systems

Blogging, Content Marketing, Mobile, Security, SEO / Search Engine Optimization, Usability / UX, WordPress / Vivian Johnson

According to MillForBusiness, 380 new websites are created every minute. Yes, you read that right, every minute! And you’d never find an easier time in the past for creating a new website. Thanks to numerous platforms and open source Content Marketing Systems (CMSs) that have been developed, you can create almost any kind of website

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How to reach your first 5K YouTube Followers

7 Efficient Ways to Boost Your YouTube Marketing

Blogging, Content Marketing, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Social Media, Video / Aditya Sudhir

YouTube marketing is one of the most efficient ways to get your business noticed online. No matter whether you’re a business or a social media influencer, YouTube is for everyone. It can help you grow your brand online using the richest of media: videos. With YouTube marketing, you can quickly increase brand awareness among internet

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B2B Content Marketing Funnels FEATURE IMAGE

The Importance of B2B Content Marketing Funnels

Blogging, Content Marketing, Conversion Rate Optimization, Inbound Marketing, Lead Generation, Marketing, Video / Dan McGaw

Today, content rules when it comes to promoting your business online. That’s true whether you sell to consumers or other businesses. Inbound marketing has contributed to an evolution for the B2B content marketing funnel. The newly minted version has become much better and more useful than outdated outbound marketing strategies. These days customers rely on

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Featured image - 11 SEO mistake that bloggers tend to make and how to avoid it

11 SEO Mistakes Bloggers Make And How To Avoid Them

Blogging, Content Marketing, Inbound Marketing, SEO / Search Engine Optimization, Usability / UX / Farhan Sheikh

A lot of bloggers tend to make similar mistakes, especially in their early days blogging. Let’s review the most common SEO mistakes with blogging, what harm these mistakes can cause, and how you can avoid the same gaffs yourself. #1: Choosing the Wrong Keyword(s) This is where it all starts. A large percent of bloggers

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Types Of Keywords Every SaaS Blog Should Use

Blogging, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Social Media / Vartika Kashyap

Picking the right set of keywords is one of the most important aspects of any business’s content marketing strategy. If you own or work for a SaaS startup, you’ll need a SaaS blog—and the most effective keywords and keyword phrases to make it successful. But that isn’t as simple as it may sound. Building a

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5 Ways to Promote Your Brand Message

Blogging, Content Marketing, Inbound Marketing, Marketing, Public Relations, Social Media, Video / Danny Peavey

Even if you’ve done the hard work of developing or improving your brand message, it’s not enough to simply paste a mission statement onto your About page and call it a day. Marketing research has given us “The Rule of Seven.” This rule asserts that a prospect needs to see or hear your message at

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Can SEO Add Value For Dentists? Yes It Can!

Why Is It Important for Dentists to Invest In SEO?

Blogging, Content Marketing, Customer Retention, Inbound Marketing, Lead Generation, Local Businesses, Marketing, SEO / Search Engine Optimization, Social Media / Rilind Elezaj

Search Engine Optimization (SEO) is the backbone of any online marketing strategy. It makes any size and scale of business visible to its prospective online customers. If your website fails to rank well on Google, Yahoo, or Bing, then you may not receive much online traffic. Because most consumers turn to search engines such as

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10X Strategy: How To Bootstrap Your SEO

Blogging, Content Marketing, Inbound Marketing, Marketing, Mobile, SEO / Search Engine Optimization, WordPress / Andrii Gorokhovskyi

Let me put this straight: SEO is really tough. Well, it never was easy. Maybe, a lot less competition back in 2009. But, these days, practically all major niches and keyword clusters are occupied with strong sites, which are super hard to outrank. Especially for a small site, with a low budget, and when you

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